Royston Hoggarth, chair of the event’s stakeholder board, said: “There are two things we want to achieve from hosting the championships.
“One is to have an amazing event where athletes and spectators have great experience but also, more importantly, we want to leverage and pull together the whole of Birmingham and the communities in Birmingham to give them access to athletics.
“We just want kids to be active and this is a wonderful opportunity to bring kids together in this massive wonderful place called Birmingham.”
The program of events will include daily miles, junior park runs and an activity track around Birmingham aimed at children.
Lewis-Francis said he hoped the scheme would help “get kids active”.
“We’ve got a major championship coming up next year and I think to inspire communities, not just the kids, to be a part of it, is very important for Birmingham,” he said.
“It’s not just to try and find the next top athlete, it’s to get kids outside and get them involved in sport.”