Customers thinking about driving America’s top-selling vehicle off new dealership lots should think fast.
Ford — the maker of the F-Series pickup, America’s best-selling vehicle for nearly 50 years — told dealers that sticker prices will climb across its vehicle fleet in June.
While prices on cars already sitting on dealer lots won’t change, the automaker says that vehicles built starting in May are another story.
‘We will not increase the MSRP (manufacturer’s suggested retail price) for any vehicle currently in inventory with our Ford and Lincoln dealers,’ Andrew Frick, a Ford executive, said in an internal memo first obtained by Automotive News.
‘However, in the absence of material changes to the tariff policy as articulated to date, we anticipate the need to make vehicle pricing adjustments in the future, which is expected to happen with May production.’
Its a shocking admission about future car prices from one of the most tariff-insulated American automakers.
Around 79 percent of Ford vehicles are built in final-assembly plants in the US, the company said.
But every carmaker selling in the US has some exposure to President Donald Trump’s sweeping tariffs.
Ford told dealerships in an internal memo that some of its most popular cars were about to get more expensive
The President, who campaigned on both lowering consumer prices and raising federal tax revenue through tariffs, has launched 25 percent levies on all imported cars and parts.
Ford responded to the tariff announcement with a unique approach: the company launched an ad campaign called ‘From America, For America,’ which offered shoppers employee discounts at American lots.
Representatives for the company previously told DailyMail.com that the sales event has increased foot traffic in its dealership lots.
The deals slashed around $10,000 off the MSRP of some of the company’s best-selling cars. An F-150 XLT Hybrid dropped from $65,000 to $55,000 during the ongoing event.
Other popular models, like the Escape, slashed about $3,000 off its MSRP.
But that deal-laden pricing strategy is coming to an end.
A Ford representative didn’t immediately respond to DailyMail.com’s request for comment.
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Maker of US’s top-selling vehicle stuns dealers with June price rise warning due to Trump’s tariffs