73million visitors went to West Yorkshire in 2024, driven by creative and cultural events, such as Bradford UK City of Culture.
That’s according to new figures, which show visitor numbers were up 3% on the previous year, with spending in the local economy rising 7.8% to £6.26 billion.
The tourism and hospitality sector now supports 54,000 jobs for local people, up by 2.6%.
“It’s fantastic that more people are visiting the region and seeing everything we have to offer,” said Tracy Brabin, Mayor of West Yorkshire.
“And these record figures clearly show that culture isn’t just nice to have – it helps us create good jobs, vibrant places and economic growth.
“That’s why we’re investing in culture, heritage and sport, and putting West Yorkshire on the map as the place to be.
“Building on this legacy with even more investment and opportunities will attract more people to a stronger, brighter West Yorkshire that works for all.”
Ahead of Bradford’s year as City of Culture, Kirklees, Leeds, Calderdale and Wakefield rolled out a series of performances, exhibitions and projects to showcase creativity.
“It’s truly inspiring to see the combined and sustained efforts of cities across the region to put culture at the heart of life in West Yorkshire bearing fruit in such impressive fashion,” added Cllr James Lewis, Leader of Leeds City Council and Chair of West Yorkshire Combined Authority’s Economy Committee.
“We have long championed the huge social, economic and reputational value of culture and the arts and the unique power they have to unite and galvanise cities and communities to be their best.
“These figures demonstrate that by putting our faith in culture, we can drive economic growth, inward investment and job creation, all while putting our cities on the map and making them incredible, exciting places to live, work and visit.”
The research was carried out by Global Tourism Solutions UK, using the STEAM Economic Impact of Tourism Model. It was commissioned by West Yorkshire’s Local Visitor Economy Partnership – a strategic partnership between the region’s five local authorities, chaired by Mayor Tracy Brabin, to support the tourism sector across West Yorkshire.
“These results reflect the growing appeal of West Yorkshire as a must-visit destination,” stated Belinda Eldridge, Head of Destination Marketing and International Relations and West Yorkshire Local Visitor Economy Partnership Lead.
“Through strategic marketing, international outreach, and a strong partnership approach, we’re attracting more visitors, encouraging longer stays, and showcasing the very best of what our region has to offer.
“This momentum is vital for sustaining a thriving visitor economy that benefits communities across West Yorkshire.”