King Charles is starting a new business…for dogs. It’s (almost) a given: the Windsor family’s love of four-legged companions has been passed down from generation to generation, and dogs have always held a special place in the palace. So the monarch has decided to give them the best of everything, with a range of treats worthy of the name.

According to The Telegraph, the treats are made from wholemeal flour, eggs and chicken broth, then hand-baked in the kitchens of Balmoral Castle, the King’s Scottish residence in the Highlands. The castle’s official website lists a retail price of £5 for 75 grams (around $6.64). “These 100% natural cookies, hand-baked in the kitchens of Balmoral Castle, have been lovingly prepared in small batches for your four-legged prince or princess,” it reads.

But that’s not all: the dogs are also entitled to a royal wardrobe. Also for sale: a tweed collar for £32 ($42.49), a matching lead for £40 ($53.11), a small treat bag, again in tweed, and a bowl decorated with the royal coat of arms, sold for £28 ($37.17). The highlight of the collection? A coat in the famous tartan check pattern called “Happy Hound”, designed by the King himself and available in the Sandringham estate boutique, priced at £44.99 ($59.74). So you see: Charles is a tweed lover.

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A love of dogs

The monarch, like his wife Queen Camilla, has a special affection for dogs. Earlier this year, the couple sadly announced the death of Beth, the Queen’s beloved Jack Russell. Since then, they have adopted a new puppy, Moley, from the Battersea Dogs and Cats Home shelter. A touching snapshot, published on May 18, showed Camilla holding the little dog in her arms.

Charles, too, has fallen in love. He recently adopted a Lagotto Romagnolo, an Italian dog specialized in truffle hunting, whom he named Snuff. It’s the first dog he’s personally owned in about two decades.

In the 1980s, Charles adopted Tigga, another Jack Russell, shortly after his marriage to Princess Diana. The dog died in 2002, aged 18. But his love of pets never left him. With these new treats, Charles is making a new declaration to them.

Originally published in Vanity Fair France