A range of ‘monster’ recycling trucks have been launched across the UK to help teach people how to recycle
The Whitney truck was released in Manchester today(Image: Luke DILLON PHOTOGRAPHY 2024)
A new ‘monster’ bin truck has been launched in Manchester today by Biffa to “help drive conversations about the importance of recycling.”
The Wasteater – an eye-catching new bin truck – has been released today, August 6, to help change the way people think about waste by teaching people what can and can’t be recycled.
Waste Management company Biffa says the Wasteater has “a monster appetite to help change the way people in Manchester think about waste,” and is “hungry to help people waste less and recycle more.”
Georgia Gibson, Biffa’s Manchester Social Value Manager, said: “Biffa helps people across the UK to reduce, reuse, and recycle more effectively. With Wasteaters we’re turning waste management into a fun, engaging mission for everyone.
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“The Wasteaters are a collective of colourful characters designed to make recycling more relatable and enjoyable. Each has a unique personality and message, helping to educate people – especially families and schools – on how to sort waste properly.
“Recycling is a shared responsibility and, by sorting waste correctly, people help the Wasteaters do their job better, which in turn helps the planet.
“And don’t forget: if you spot Whitney, we’d love you to post a photo on social media using #Wasteater.”
The Whitney truck at Old Moat Primary School in Manchester(Image: Luke DILLON PHOTOGRAPHY 2024)
There are six new Wasteater trucks that have been launched by Biffa across the UK to help fuel conversations at school, home and the workplace about the importance of reducing waste and recycling more – including Whitney which has been released in Manchester.
Each truck features a unique monster character showcasing different aspects of Biffa’s work and Whitney is the mascot for recycling, which includes plastic milk and fizzy drinks bottles, cardboard boxes, beer and wine bottles and metal drinks cans – as long as they are clean, loose and dry.
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Whitney has already visited Old Moat Primary School in Manchester to help get more young people in the city excited about recycling.
Biffa’s other new Wasteaters are in Sheffield, Southampton, Farnham, Glasgow and Cardiff.
It comes after a recent Biffa survey found almost one in two people in the UK are confused by which bin to use, meaning lots of recycling is often lost or spoiled.
Data also shows that, whilst the average recycling rate for households in the UK is 44%, in Greater Manchester it’s 51%.
From next year, new Simpler Recycling rules for households in England will provide more clarity, helping people recycle even more.
But for now, to see what you can and can’t recycle in Manchester, Biffa is urging people to visit Recycle Now.