A new immersive gameplay experience is coming to London in September based on new video game Jurassic World Evolution 3.
The event is timed around the release of Frontier Development’s new dinosaur park management simulation game Jurassic World Evolution 3 on 21 October 2025.
Frontier is collaborating with Secret Cinema (Grease: The Immersive Movie Musical) to bring Jurassic World to life.
The immersive event will take place on Saturday 27 September and Sunday 28 September 2025, for invited guests and competition winners, at the former site of the Museum of London near the Barbican Centre.
Universal Products & Experiences are also partners on the event. Access to the groundbreaking event is invite-only, with over 400 tickets to be won in community competitions across the coming months. However, fans around the world will also able to tune in and become part of the event through multiple livestreams.
Prospective park managers will join an exclusive training session run by the Dinosaur Integration Network, a dynamic new organisation in Jurassic World Evolution 3 who promote the safe and humane management of dinosaurs in the wild. The event will culminate in an exclusive gameplay opportunity with Jurassic World Evolution 3. Guests will also get hands-on with major new additions, including releasing their first juvenile dinosaurs, shaping vibrant environments from an epic globe-trotting campaign and harnessing detailed new creative tools as they bring their park to life in breathtaking detail.
Jonny Watts, CEO, Frontier Developments, said in a statement: “We are delighted to be working with Studio Secret Cinema to create an immersive gameplay event which extends our team’s fantastic work, placing our game at the centre of an incredible activation which celebrates this beloved series. Working alongside our partners at Universal Products & Experiences on the Jurassic World Evolution series of games is a huge privilege, and a project of great personal pride. Jurassic World Evolution 3 offers players an immersive, park building experience which puts fans at the heart of the iconic Jurassic World franchise, allowing them to shape their parks with incredible detail and celebrate the wonder of juvenile dinosaurs for the very first time.”
Bill Kispert, Universal Products & Experiences, said: “We are thrilled to collaborate with our longtime partners at Frontier and the incredible team at Studio Secret Cinema for this preview of Jurassic World Evolution 3. The Jurassic World Evolution game series has been embraced by fans for the past 7 years and we are excited for them to experience this next chapter in such a unique way.”
Cat Botibol, Studio Secret Cinema, said: “We’re so excited to be bringing the epic Jurassic World Evolution 3 into real life for audiences to experience. We’ve worked closely with Frontier and Universal Products & Experiences to create an event that puts fans and gameplay right at the centre of the action. We’ll be transforming an iconic venue with creative worldbuilding from the game. And our audience experience will be as playful as the juvenile dinosaurs now featuring in the game.”
Secret Cinema has recently launched a major new immersive experience in London, with Grease: The Immersive Movie Musical now running at Evolution London in Battersea Park until 7 September 2025.
Grease: The Immersive Movie Musical
Evolution, London
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📷 Main photo: Jurassic World Evolution 3 – Coming to London
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