The investment is estimated to be in the tens of thousands
Hennessey’s Bar has made a significant investment ahead of the Championship returning tonight(Image: Robson McCallister/BirminghamLive)
A Birmingham sports bar welcomed the return of the football season with a significant investment.
The decision, estimated to be in the tens of thousands, was described by the landlord as a ‘big outlay’.
Located on Allison Street in Digbeth, Hennessey’s Bar was previously voted the best boozer in the city by BirminghamLive readers.
Read More: Inside operation to save Ozzy Osbourne Birmingham shrine as family given keepsakes
Ahead of Birmingham City’s game against Ipswich tonight, Hennessey’s installed a 6-metre screen in the beer garden.
The new installation comes at a cost – but Hennessey’s owner Gary McDonnell said ‘you need to keep’ offering patrons quality.
The new 6m screen inside Hennessey’s (Image: Hennessey’s )
He said: “It is a big outlay, especially at the moment, but to attract customers, you need to keep on offering them quality.
“People are still going out – but might be choosing where to spend their money more wisely.
“So matching the offering to what people want is what we are always trying to do, and investments like this will hopefully pay off.”
Breaking news straight to your WhatsApp
BirminghamLive readers get the very latest breaking news through our WhatsApp community.
All you have to do is click this link and select ‘Join Chat’ and you are in.
We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like by selecting ‘exit group’.
Gary added: “Having the big screen in the garden is almost what he have become synonymous with.
“There’s a packed few months of sport coming up, from the football to the Women’s Rugby World Cup so there’s plenty of chances to catch something on the screen.
“Whether you’re a die-hard Bluenose or just love the atmosphere of live sport, there’s no better place to be.”
Hennessey’s is located on 30-31 Allison St, Birmingham, B5 5TJ