The Atheewon S10 Military Smart Watch currently has 81% off at Amazon, making it a great choice for customers who want a stylish and rugged wearable for less.Jake Hackney Senior Consumer Writer and Megan Archer-Fox What’s On Editor & Affiliates Lead

08:40, 05 Aug 2025

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Amazon has unveiled a whopping 81% discount on a ‘stylish’ smartwatch built to brave the elements in its latest tech bargain.

The Atheewon S10 Military Smart Watch’s price has been slashed from £159.99 down to just £29.99 – a saving of £130 – with over 1,000 shoppers snapping up the deal in the past month.

According to the brand, this ‘rugged’ watch is engineered to withstand harsh environments and exposure to the elements. Made with shockproof, drop-resistant and scratch-resistant materials, it’s perfect for outdoor adventures or training sessions.

The watch also features a scratch-resistant screen to shield its 1.39″ ‘Super HD’ display against wear and tear and tough conditions. It carries an IP68 dust and water resistance rating, making it safe to use in the rain and underwater up to a depth of 1.5 metres.

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Perfect for those leading an active lifestyle, the Atheewon S10 offers tracking for over 100 sports and activities including running, cycling, football, yoga and strength training.

In addition, the watch can monitor steps, calories and sleep to analyse health data in real time.

Other basic functions include Bluetooth calls, text messaging, social media notifications, and music control. The device is powered by a long-lasting battery offering up to 20 days of runtime in standby mode and five days with average use, with a full charge taking 1.5 hours.

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While it’s been hailed as a ‘rugged military watch’, the Atheewon S10 Military Smart Watch on Amazon might not match up to the build quality of high-end competitors like Apple and Samsung.

These top-tier brands often come with steep prices, yet Sky Mobile offers a way to manage costs by spreading payments for gadgets such as the Apple Watch SE or Samsung Galaxy Watch7 from just £7.

However, the Atheewon S10 has garnered a respectable 3.9-star rating from 66 Amazon reviews, with 74% being four and five stars.

A satisfied customer shared: “Sleek, rugged, feature-packed and surprisingly stylish. Call function and fitness tracking work well and it’s tough enough for outdoor use.

Very comfortable and the size is just right. “Another buyer enthused: “Great watch with a good quality screen.

I’m very surprised how good this is, definitely five stars. “Yet, some users have encountered problems with the step counter feature, as one purchaser noted: “Nice watch but the step counter doesn’t work properly for me, reports Chronicle Live.

“Some days it doesn’t register at all, and I know I’ve walked three or four miles.”

Still, another glowing review stated: “It looks even better when you see it for real.

“Incredible value and incredibly accurate, a star buy. “.