A sea of papaya

Ahead of this year’s British Grand Prix, there were two events that I want to highlight, which I’m particularly proud of. The first was the release of F1: The Movie, which is set to become the highest-grossing film of Brad Pitt’s career. When I saw the film for the first time, I was blown away by how it captured the speed, sound, and vibrancy of Formula 1. It did a brilliant job of bringing the sport to life on the big screen. In fact, I think some of the cinematic techniques used in the motion picture could even enhance how we broadcast F1 in future.

I thought it would be a nice idea to invite Brad to experience a real Formula 1 car. So at the end of June, we got him into one of our McLarens at the Circuit of the Americas in Texas. Lando was on hand to offer some advice, and I have to say, Brad did a great job. He was understandably a little nervous – as anyone would be – but he took it seriously, asked all the right questions, and really engaged with the team. I think he may be the first non-professional to drive a two-year-old F1 car, and that’s quite an achievement.

 

The film can play a really important role in helping to grow Formula 1 by taking the sport to a new audience. It also offers a crucial touchpoint by helping fans to get closer to the sport and develop a deeper understanding of its history, personalities and drama.

But it’s not just about the big screen. In the build-up to the British Grand Prix, we hosted our own event in central London: McLaren Racing Live. It went far beyond our expectations. To see a sea of papaya filling Trafalgar Square was incredible. Forty thousand fans showed up to see the team on stage. Lando, Oscar and I loved being there. It was a powerful reminder of just how passionate and engaged the fanbase is and how much it continues to grow.

A special mention here to our CMO Louise McEwen. It was her vision, and the execution of her entire team, that brought this event to life. It was a huge production. It was brave and ambitious, but that is what McLaren is all about. It’s about winning on and off the track. Events like these – whether it’s the F1 movie, appearances at the Goodwood Festival of Speed, or the McLaren Racing Live event in London – aren’t just feel-good moments, they’re strategically important. They create unforgettable memories, deliver value to our partners and help inspire the next generation of fans.