Home » SPORTS TOURISM » Visit Wales Names Wrexham AFC’s Stadium as Top Must-See in 2025 – Here’s What You Need to Know

Published on
August 10, 2025 |

Wrexham, once a quiet town in North Wales, is now making waves globally, thanks to its football club, Wrexham AFC. Visit Wales has named the club’s historic stadium, STōK Cae Ras, as the top place for tourists to visit in 2025. This is a significant shift in focus for Welsh tourism, which previously highlighted landmarks such as the World Heritage castles in Conwy, Caernarfon, and Harlech. Wrexham’s rise to prominence was sparked by a fairy tale journey, from non-league football to the Championship, and it’s drawing visitors from around the world.

The transformation of Wrexham AFC was catapulted by the 2021 Hollywood takeover by Ryan Reynolds and Rob McElhenney. Their involvement, coupled with the success of the Disney+ documentary series Welcome to Wrexham, has brought the town—and its historic football club—into the international spotlight. As the world’s oldest international football venue, STōK Cae Ras now holds a special place in football history, and with it, a growing number of tourists.

Wrexham’s Impact on Tourism and Business

The rise in tourism to Wrexham, thanks to the football club’s newfound fame, is undeniable. According to reports, the city has experienced a 20% year-on-year increase in visitors. These tourists come from all over the world—Asia, North and South America, Australia, and Europe—all eager to experience the history of Wrexham AFC, its culture, and the vibrant football atmosphere. This influx of visitors is having a positive impact on the local economy, boosting hospitality, retail, and tourism-related businesses.

The growth in visitors is not just due to football fans. Wrexham has seen a rise in business travel as well. Corporate events, conferences, and collaborations linked to the club’s success have further contributed to the region’s appeal. This shift in tourism trends is being explored by the UK Parliament’s Welsh Affairs Committee, which is investigating how the “Ryan and Rob effect” can be replicated in other parts of Wales.

STōK Cae Ras – A Unique Blend of Football and History

STōK Cae Ras, home to Wrexham AFC, is not just a football stadium but a piece of living history. As the world’s third-oldest football club, Wrexham AFC has a rich and storied past, and the stadium is a symbol of that legacy. With the return of second-tier football to the stadium after 43 years, the atmosphere at the games is electric, especially during night matches. The floodlights, the roar of the crowd, and the passion on display create a magical environment for both football fans and tourists alike.

While the stadium’s facilities may be showing signs of age, the charm of the site is undeniable. Fans visiting from overseas often share their love for the authenticity of the venue, though some suggest adding historical exhibits, such as storyboards or statues of famous players, to better highlight the club’s rich history. The club is addressing these concerns and has submitted plans for a new Kop Stand, which will increase the stadium’s capacity to 18,000. The new design also incorporates elements of the club’s heritage, such as the dragons from its crest, which will be prominently featured on the brick façade.

Other Top Welsh Destinations for 2025

While Wrexham’s football heritage is a major draw, Visit Wales’ updated “25 in 25” campaign features several other breathtaking destinations that tourists can explore in 2025. The diversity of attractions across the country means there is something for every type of traveler. From stunning coastal views to cultural festivals, Wales offers a wide array of experiences for all. Some of the highlights include:

  • Three Cliffs Bay, Gower – A picturesque beach with dramatic cliffs, perfect for outdoor enthusiasts and nature lovers.
  • Llyn Padarn, Eryri (Snowdonia) – A tranquil lake surrounded by mountains, ideal for hiking and adventure tourism.
  • Tenby, Pembrokeshire – A charming seaside town known for its beautiful beaches and rich history.
  • The Castles and Town Walls of Edward I – A UNESCO World Heritage site, showcasing Wales’ medieval heritage.
  • The Hay Festival, Hay-on-Wye – A literary festival that attracts authors and book lovers from across the globe.
  • Zip World, North and South Wales – Thrilling zip-line adventures set in some of Wales’ most stunning landscapes.

Travel Tips for Exploring Wales in 2025

For tourists planning a trip to Wales, here are a few helpful tips to make the most of their visit:

  1. Plan Your Itinerary Around Events: Many of Wales’ top attractions, like the Hay Festival and Pembrokeshire festivals, happen at specific times of the year. Be sure to check event calendars in advance.
  2. Explore the Outdoors: With beautiful natural landscapes like Snowdonia and the Gower Peninsula, Wales is perfect for hiking, cycling, and nature lovers.
  3. Embrace Local Culture: Don’t miss out on local Welsh traditions, including music festivals, Welsh cuisine, and historical landmarks.
  4. Stay in Unique Accommodations: Wales offers a range of unique accommodations, such as turf-roofed lodges in Powys and boutique hotels in Tenby, providing an authentic experience.
  5. Support Local Businesses: With increased tourism, supporting local shops, restaurants, and cultural venues can help sustain the local economy.

Conclusion: Wrexham and Beyond – Wales’ Best-Kept Secrets Unveiled

Wrexham’s rise in popularity as a tourist destination is just the beginning of a broader movement in Welsh tourism. With its fascinating football history, stunning landscapes, and unique cultural experiences, Wales is set to become an even more prominent destination for travelers in 2025. From Wrexham’s historic football stadium to the beautiful shores of Pembrokeshire, tourists will find a wealth of experiences waiting for them. By following the travel tips and exploring some of the country’s lesser-known gems, visitors can enjoy a truly memorable Welsh adventure.