Home » TRAVEL NEWS » Australia, New Zealand, United States Work Together To Showcase The Breathtaking Landscapes Rich Heritage And Warm Hospitality Of The Great American West
Published on
August 12, 2025 |
Australia, New Zealand, United States strengthen tourism partnerships to inspire travellers toward the unforgettable adventures of the Great American West by launching a renewed representation that connects this iconic region with audiences across both Pacific nations. The collaboration aims to showcase the vast landscapes, rich heritage, and unique cultural experiences found in Idaho, North Dakota, South Dakota, and Wyoming, offering travellers from Australia and New Zealand a deeper, more authentic alternative to traditional US destinations. By combining strategic marketing, industry engagement, and storytelling, the partnership seeks to boost visitor numbers, extend stays, and create lasting connections between the Great American West and those seeking the true spirit of the American frontier.
The Great American West has appointed Linkd Tourism to represent the destination in Australia and New Zealand, strengthening its presence and influence across these important travel markets. This renewed partnership focuses on amplifying awareness, fostering stronger connections, and inspiring more travellers from both countries to discover one of the United States’ most captivating regions.
Promoting the essence of the American frontier
The Great American West is not just a place on the map it is a region that embodies the spirit of adventure, freedom, and history. Comprising the states of Idaho, North Dakota, South Dakota, and Wyoming, it offers a tapestry of vast open spaces, untouched wilderness, and deep cultural roots. Through this collaboration, Linkd Tourism will highlight the destination’s natural wonders, iconic attractions, and unique local experiences to potential travellers who crave authenticity and adventure.
This representation aims to ensure that the region’s stories, landscapes, and traditions reach a wider audience. Australians and New Zealanders are known for their love of exploration, and the Great American West provides opportunities that perfectly align with their travel preferences road trips through scenic byways, encounters with wildlife in their natural habitats, and immersion in cultural experiences that go beyond surface-level tourism.
A playground for nature lovers and history enthusiasts
Travellers to the Great American West can marvel at the geothermal wonders of Yellowstone National Park, where erupting geysers, steaming hot springs, and roaming bison create an unforgettable spectacle. The landscapes are as varied as they are dramatic, ranging from jagged mountain peaks in the Rockies to sweeping grasslands that seem to stretch endlessly under a vast blue sky. Each state in the region offers its own signature experiences: Idaho’s wild rivers and rugged canyons, North Dakota’s rich Indigenous heritage and Badlands formations, South Dakota’s legendary Mount Rushmore and the Black Hills, and Wyoming’s iconic cowboy culture and expansive wilderness.
This diversity makes the Great American West a destination that appeals to a wide range of travellers. Outdoor enthusiasts can hike, kayak, fish, or camp in some of the most pristine environments in the United States. History lovers can step back in time, exploring pioneer trails, frontier towns, and cultural landmarks that tell the story of America’s expansion westward. The region also celebrates Indigenous traditions, offering opportunities to learn about centuries-old customs, artistry, and ways of life that continue to shape its identity today.
An invitation to explore deeper
While the United States boasts many well-known tourist hubs, the Great American West offers something more distinctive the chance to experience a slower pace of travel, where each stop reveals a new layer of history, culture, or natural beauty. Scenic byways wind through small towns where local diners still serve hearty meals and where community events bring travellers and residents together. Visitors can take part in seasonal celebrations, from rodeos and powwows to harvest festivals that showcase the region’s agricultural heritage.
The region also provides year-round appeal. In summer, wildflower-filled meadows invite hiking and horseback riding. Autumn paints the landscapes in gold and crimson, perfect for road trips and photography. Winter transforms the mountains into snow-covered playgrounds for skiing and snowmobiling, while spring brings wildlife sightings and the first blooms of the season.
Strengthening ties with Australia and New Zealand
The renewed representation will focus on creating tailored marketing campaigns, strengthening relationships with travel agents and tour operators, and producing engaging content that captures the region’s authenticity. The goal is not only to increase visitor numbers but to encourage longer stays and deeper engagement with local communities.
Australia and New Zealand share a strong cultural connection with the American West through a mutual appreciation for open landscapes, outdoor adventure, and a pioneering spirit. This alignment makes the region an ideal fit for travellers from both nations. The marketing efforts will showcase how easily visitors can combine multiple states in one trip, creating an itinerary that blends iconic attractions with hidden gems.
A destination with a lasting impact
The Great American West is more than just a travel destination it is a place that leaves a lasting impression. Visitors often speak of the sense of freedom they feel when standing in the middle of an untouched valley or driving along a winding mountain road with no sign of modern development in sight. The scale of the landscapes, the richness of the history, and the warmth of the communities create a connection that draws travellers back again and again.
Through its new representation in Australia and New Zealand, the region is set to reach more people who are seeking that kind of meaningful travel experience. The aim is to inspire journeys that are not just about ticking off famous landmarks, but about forming memories through personal encounters, unexpected discoveries, and moments of awe in nature.
Australia, New Zealand, United States strengthen tourism partnerships to promote the Great American West by connecting travellers from both Pacific nations with the region’s vast landscapes, rich heritage, and authentic cultural experiences, aiming to boost visitation and deepen ties through targeted marketing and industry collaboration.
The Great American West invites travellers to trade crowded tourist hubs for wide horizons, clear skies, and stories that span generations. With its blend of adventure, heritage, and hospitality, it offers a journey into the heart of the American frontier a journey that promises to be as unforgettable as the land itself.
