Home » Brazil Travel News » Mexico Joins Brazil, Costa Rica, Spain, Finland, Cyprus, Norway, Hungary, Portugal, Italy, and More in Strong Tourism Growth in 2025
Published on
August 14, 2025
By: Rana Pratap
The global tourism industry is booming in 2025, with countries like Mexico, Brazil, Costa Rica, Spain, Finland, Cyprus, Norway, Hungary, Portugal, and Italy leading the way in both international arrivals and increased tourist spending. Mexico has emerged as a key player in this growth, joining these nations in experiencing a surge in tourism. This growth can be attributed to factors such as post-pandemic recovery, unique cultural offerings, and growing demand for eco-tourism and luxury travel. From Mexico’s rich cultural heritage to Brazil’s natural wonders, Spain’s historic landmarks, and Italy’s timeless appeal, these countries are capturing the interest of travelers worldwide. This article delves into the reasons behind this tourism boom, showcasing how each of these countries is shaping the future of travel in 2025.
Mexico: Tourism Surge with Strong Growth in 2025
Mexico has emerged as one of the top destinations for international travelers in 2025. The country welcomed over 23 million visitors in the first half of the year, marking an 11.5% increase from the previous year. This surge is driven by increasing demand from major markets like the United States, which remains the largest source of visitors. Travelers are drawn to Mexico’s beautiful beaches, historic cities, and rich cultural offerings.
Additionally, tourist spending in Mexico is on the rise. In June 2025, the country saw $2.7 billion in foreign currency earnings, reflecting a 5.7% increase compared to the previous year. Air travelers are contributing significantly to this growth, with an average spend of $1,000 per person, showing that higher-value travelers are flocking to the country.
Mexico City: A Thriving Blend of History and Modern Culture
- Must-See Attractions:
- Zócalo (Main Square): The heart of Mexico City, surrounded by historic buildings, including the National Palace and Metropolitan Cathedral.
- Chapultepec Castle: A historic site offering panoramic views of the city.
- Frida Kahlo Museum: The former home of iconic artist Frida Kahlo, now a museum dedicated to her life and work.
- Teotihuacan: Ancient pyramids just outside the city, including the famous Pyramid of the Sun and Pyramid of the Moon.
- Why Visit: A perfect mix of culture, history, and vibrant neighborhoods, making it a top destination for art lovers and history buffs alike.
Brazil: A Record-Breaking Year for Tourism
Brazil is breaking tourism records in 2025, with 48% more international arrivals compared to the previous year. In the first half of 2025 alone, 5.3 million tourists visited the country. This incredible growth can be attributed to Brazil’s diverse attractions, including vibrant cities, beautiful beaches, and the Amazon rainforest.
Brazil is positioning itself as a top global tourism destination, attracting more travelers each year. With cultural events like Carnival and world-renowned natural wonders such as Iguazu Falls, Brazil’s tourism is set for continued growth as global travelers seek new and exciting destinations.
Rio de Janeiro: Beaches, Beauty, and Bold Culture
- Must-See Attractions:
- Christ the Redeemer: The iconic statue atop Corcovado Mountain offering breathtaking views of the city.
- Sugarloaf Mountain: A granite peak providing panoramic views of the beaches and cityscape.
- Copacabana & Ipanema Beaches: World-renowned beaches perfect for relaxation and people-watching.
- Selarón Steps: The colorful tiled steps in the Lapa neighborhood, a vibrant artistic landmark.
- Why Visit: For an unforgettable mix of stunning views, lively culture, and endless beaches, Rio offers a dynamic escape for every traveler.
Costa Rica: Leading in Eco-Tourism
Known for its eco-tourism, Costa Rica remains a top choice for nature-loving travelers. However, while the country’s tourism industry has faced a slight decline in 2025, with a 2.5% decrease in air arrivals, it continues to offer unparalleled experiences in sustainability and wildlife tourism. Costa Rica’s tropical rainforests, protected parks, and eco-friendly accommodations are key draws for those looking for an immersive and environmentally-conscious travel experience.
The country’s emphasis on sustainable tourism is helping it maintain strong relevance among travelers who prioritize environmental preservation. Costa Rica’s lush ecosystems, wildlife reserves, and green tourism certifications ensure its place in the growing eco-tourism sector.
San José: Costa Rica’s Gateway to Adventure
- Must-See Attractions:
- National Museum of Costa Rica: Dive into the country’s rich history and culture.
- Poás Volcano National Park: A must-see for nature lovers, with a massive active crater lake.
- La Sabana Metropolitan Park: A sprawling urban park perfect for relaxing or outdoor sports.
- Jade Museum: A fascinating collection of pre-Columbian jade artifacts.
- Why Visit: A city that’s a blend of rich cultural experiences and an ideal launching point for Costa Rica’s wild natural beauty.
Spain: The Ultimate European Destination for Tourists
Spain is one of Europe’s most popular destinations, experiencing continued growth in 2025. In the first half of the year, 44.5 million international visitors arrived, an increase of 4.7% compared to 2024. With iconic landmarks such as La Sagrada Familia in Barcelona, the Alhambra in Granada, and the stunning Costa Brava, Spain remains a top choice for cultural exploration, beach vacations, and gastronomic tourism.
Along with increased visitors, Spain is also seeing a rise in average tourist spending, with a 6.5% increase in expenditure per visitor. The country’s blend of history, culture, and beautiful coastlines makes it a timeless destination for travelers worldwide.
Barcelona: A Fusion of Art, Architecture, and Mediterranean Charm
- Must-See Attractions:
- La Sagrada Familia: The awe-inspiring basilica by Antoni Gaudí that’s unlike any other.
- Park Güell: A whimsical park with colorful mosaics and unique Gaudí-designed structures.
- Barri Gòtic (Gothic Quarter): A maze of medieval streets that lead you through history.
- Montjuïc Hill: A hill offering sweeping views of the city, home to museums and beautiful gardens.
- Why Visit: If you crave a city rich in architectural wonders, vibrant street life, and Mediterranean flavor, Barcelona has it all.
Finland: Nature and Culture in Full Bloom
Finland is seeing steady growth in 2025, with a 15% increase in international arrivals compared to last year. The country’s appeal lies in its spectacular landscapes, from the Northern Lights in Lapland to its pristine lakes and vast forests. Helsinki’s cultural offerings, including world-class museums and modern art, are drawing an increasing number of visitors.
In addition to natural beauty, Finland is attracting more tourists staying longer. Overnight stays by international visitors increased by 10.6% in the first quarter of 2025. Finland’s dedication to sustainable travel and unique offerings, like its world-famous saunas, continue to captivate international travelers.
Helsinki: Finland’s Design and Culture Capital
- Must-See Attractions:
- Suomenlinna Fortress: A UNESCO World Heritage site and sea fortress, offering stunning views and rich history.
- Helsinki Cathedral: This white, neoclassical church sits prominently on Senate Square, offering beautiful architecture and panoramic city views.
- Design District: A vibrant neighborhood dedicated to design, filled with art galleries, shops, and unique cafes.
- Temppeliaukio Church (Rock Church): A striking church built into solid rock, known for its amazing acoustics and modern design.
- Why Visit: Helsinki is a blend of design, nature, and culture. From innovative modern architecture to tranquil parks and islands, the city offers a unique northern European experience.
Cyprus: Mediterranean Charm at Its Best
Cyprus has been attracting more tourists in 2025, with 1.843 million international visitors in the first half of the year, an 11.5% increase from the previous year. This Mediterranean island nation is famous for its beautiful beaches, ancient ruins, and rich cultural heritage, making it a favorite among European travelers.
Tourism in Cyprus is growing thanks to its affordable luxury accommodations, diverse outdoor activities, and historical sites. The island’s focus on sustainable tourism and eco-friendly practices is also contributing to its rising appeal as a top European destination.
Nicosia: Cyprus’s Historic and Cultural Heart
- Must-See Attractions:
- The Cyprus Museum: Discover the island’s rich archaeological history, from ancient pottery to Roman artifacts.
- Ledra Street: A bustling pedestrian street lined with shops, cafes, and historical landmarks, bridging the divide between the Greek and Turkish sides of Nicosia.
- Buyuk Han: A historical Ottoman-era inn, now a hub for art galleries and local crafts.
- Nicosia Municipal Arts Centre: A cultural center featuring contemporary art exhibitions and performances.
- Why Visit: As the last divided capital in Europe, Nicosia is a city where history, culture, and modern life collide. Its unique blend of tradition and contemporary influences makes it an enriching experience for travelers.
Norway: Eco-Tourism and Adventure
With its striking fjords, vast mountains, and picturesque coastlines, Norway continues to attract outdoor and adventure tourists. In 2025, Norway experienced a 2.58% increase in guest nights, reflecting its growing appeal as a nature-based tourism destination. Tourists come to Norway to explore its natural beauty, engage in winter sports, and experience cultural landmarks like the Viking Ship Museum.
Norway is embracing eco-tourism, promoting its commitment to sustainability and green tourism. Travelers are flocking to Norway’s iconic landscapes, from Geirangerfjord to Lofoten Islands, with a focus on responsible tourism practices.
Oslo: Norway’s Capital of Nature and Culture
- Must-See Attractions:
- Vigeland Sculpture Park: A world-famous park filled with over 200 sculptures by Gustav Vigeland, offering a unique outdoor art experience.
- Akershus Fortress: A medieval castle with stunning views of the Oslo fjord, perfect for history buffs and scenic walks.
- The Viking Ship Museum: Discover well-preserved Viking ships and artifacts from Norway’s seafaring past.
- Opera House: A striking modern architectural wonder where you can walk on the roof for panoramic views of the harbor.
- Why Visit: Oslo is a city where nature and culture meet. From its vibrant arts scene to its spectacular fjord views, Oslo offers a refreshing mix of urban living and natural beauty.
Hungary: Historic Charm and Modern Appeal
Hungary’s tourism sector is recovering strongly in 2025, with an 18.2% increase in international arrivals. The capital city Budapest, known for its historic architecture, thermal baths, and vibrant nightlife, remains a major draw. The country is also seeing more visitors exploring beyond the capital, with growing interest in Hungary’s charming towns and scenic countryside.
The rise in international arrivals is contributing to Hungary’s tourism receipts, as travelers continue to flock to the country for both leisure and business. Hungary’s blend of modern amenities and rich cultural heritage makes it a rising star in European tourism.
Budapest: A Stunning Blend of Culture and Thermal Baths
- Must-See Attractions:
- Buda Castle: A majestic hilltop castle offering panoramic views of the city.
- Parliament Building: One of the largest and most beautiful legislative buildings in Europe.
- Széchenyi Thermal Bath: A historic spa complex with indoor and outdoor pools.
- Fisherman’s Bastion: A fairy-tale-like structure with spectacular views of the Danube.
- Why Visit: Budapest combines beautiful architecture, rich history, and the relaxing allure of its famous thermal baths.
Portugal: Growing Appeal in Southern Europe
Portugal is experiencing steady tourism growth in 2025, with 29 million international visitors recorded in 2024, marking a 9.3% increase compared to the previous year. This growth is driven by demand for Portugal’s rich culture, stunning beaches, and world-renowned wines. Lisbon, Porto, and the Algarve region remain key tourist hubs.
In 2025, Portugal’s tourism industry is set to continue its upward trajectory, with increasing interest from travelers seeking luxury experiences, culinary tours, and cultural experiences. Portugal’s commitment to quality tourism offerings, including boutique hotels and gourmet dining experiences, is helping it maintain its position as a top destination in Southern Europe.
Lisbon: Coastal Charms and Colorful History
- Must-See Attractions:
- Belem Tower: A historic fortress that guards the entrance to the port.
- Jeronimos Monastery: A UNESCO World Heritage site and a stunning example of Manueline architecture.
- Alfama District: A maze of narrow streets and traditional Fado music.
- Tram 28: A scenic tram ride through Lisbon’s hills, passing by iconic landmarks.
- Why Visit: With its picturesque coastal views, rich history, and lively neighborhoods, Lisbon is a charming and laid-back destination.
Italy: The Timeless Tourist Magnet
Italy remains one of the world’s most visited countries, drawing millions of international visitors each year. While exact data for 2025 is not yet available, Italy continues to attract travelers for its iconic landmarks, rich history, and world-class cuisine. The popularity of cities like Rome, Venice, and Florence shows no signs of waning, and the country’s emphasis on blending traditional experiences with modern luxury is part of its enduring appeal.
From Tuscany’s rolling vineyards to the beaches of Sicily, Italy’s regional diversity ensures it remains a top global destination. The continued investment in tourism infrastructure, alongside Italy’s reputation for exceptional hospitality, makes it a top choice for millions of travelers each year.
Florence: Where Renaissance Art Meets Italian Elegance
- Must-See Attractions:
- Duomo (Cathedral of Santa Maria del Fiore): A stunning cathedral with an incredible dome designed by Brunelleschi.
- Uffizi Gallery: Home to works by legendary artists like Michelangelo, Botticelli, and Leonardo da Vinci.
- Ponte Vecchio: A medieval stone bridge with quaint shops along the way.
- Piazza della Signoria: A lively square surrounded by historic buildings and sculptures.
- Why Visit: Florence is the epitome of art and culture, offering travelers an immersive journey into the heart of Italy’s Renaissance period.
Mexico Joins Brazil, Costa Rica, Spain, Finland, Cyprus, Norway, Hungary, Portugal, and Italy in Strong Tourism Growth in 2025 as these countries see a significant rise in international arrivals and tourism spending, driven by factors such as post-pandemic recovery, cultural attractions, eco-tourism, and luxury travel experiences that appeal to global visitors.
A Global Tourism Resurgence in 2025
The tourism sector is thriving in 2025, with countries like Mexico, Brazil, Costa Rica, Spain, Finland, Cyprus, Norway, Hungary, Portugal, and Italy leading the charge. These countries are not only seeing a rise in international arrivals but also attracting higher-spending tourists, contributing significantly to their local economies. As global travel continues to rebound, these destinations are set to maintain their appeal, offering a range of experiences that cater to every type of traveler.
By focusing on sustainability, luxury tourism, and cultural offerings, these countries ensure that they remain at the forefront of the global tourism market in 2025 and beyond.
