Bilal Ali said he couldn’t explain the feeling he had when he got the phone call
11:50, 15 Aug 2025Updated 11:51, 15 Aug 2025
Woffle co-founder’s Bilal Ali and Moeen Fiaz(Image: Bilal Ali)
Two best friends have told how they went from selling 10 burgers a week to rubbing shoulders with the Premier League champions. Bilal Ali and Moeen Fiaz are the brains behind a Walton venue. Woffle on County Road first opened in July 2022, and back then, it struggled to break even.
Fast-forward to today, and the team is preparing to open their second site in the city after having served Liverpool captain Virgil van Dijk, teammate Ryan Gravenberch, manager Arne Slot, as well as former players Trent Alexander-Arnold and Luis Diaz.
Co-founder Bilal Ali, who lives in Toxteth, explained to the ECHO how the “mad” moment came about. The 37-year-old businessman said: “We got a call from the Premier League afterparty at 10.30pm telling us the team wanted burgers. One of our mates, his son, is Trent’s best friend, so he rang us asking for food.
“When Trent and the club ask you for burgers, you make them burgers. We took about 60 burgers for them and a lot of sides. They loved them, and we stayed for a bit and enjoyed the party. It was one of the best experiences of my life. It wasn’t expected and very spontaneous.
The Woffle team at the County Road, Walton venue. (Image: Liverpool ECHO)
“To have the players, who just won and are with their family and friends, ask for food, it felt like we accomplished something. These guys are the champions, the best team in the Premier League, it was a mad feeling. I can’t explain it.”
At the time, the Woffle team shared footage of the party on its Instagram, which came after the Reds drew with Crystal Palace in May. Besides famous faces, Bilal said they were just as committed to catering for the local community, and it hasn’t gone unnoticed.
The eatery has a stellar Uber Eats rating and has been nominated for the food delivery platform’s 2025 Restaurant of the Year award. The fast-food spot has also had several videos that have gone viral, with over two million views and thousands of Instagram likes.
The County Road, Walton venue is now the first of two. (Image: Liverpool ECHO)
Bilal said: “We knew from the start that we wanted to be the best – we wanted to open and become the best burger joint in Liverpool.
“I’ve got food experience, and he’s got business experience, so we put pen to paper and here we are today. We are among the best, but we want to keep pushing it. We are on the right track to taking things to the next level.
Woffle on County Road, Walton is exclusive to Uber Eats(Image: Liverpool ECHO)
“There used to be just three of us. Moeen covered the front, I was in the back, and then we would have an extra. Now there are around 16 of us. We did only 10, maybe 15 orders a week. We easily do a 100 plus on a weekday now.
“We have grown organically. We don’t want to move too fast – we want to be known locally. This is for Liverpool, and that’s how like opportunities to serve burgers to Liverpool Football Club came about.”
Woffle is preparing to open on Berry Street towards the end of September. Other than this, the team is remaining tight-lipped about the new venue but promised customers it would “go off”. The ECHO will be bringing you more about it as and when possible.