The Peacock on Seel Street in Liverpool has been reimagined as the Crooked Crown, a rebranded and refurbished pub aiming to bring a fresh take on the classic city centre local.
The transformation follows a major revamp by owners Pub Invest Group, Liverpool’s largest independent leisure operator, who expanded the venue by acquiring a former solicitor’s office next door.
A spokesman for Pub Invest Group said: “We’re not going to throw the baby out with the bath water.
“We’ll still have a key student night on a Tuesday and upstairs will definitely appeal to a younger crowd who want to dance the night away.
“But people don’t necessarily want to visit just busy clubs and bars as were the mainstay of nightlife in Liverpool for many years, so we’ve created a pub filled with character and a community vibe, evoking a traditional feel with a bit of a slant.
“It won’t take itself too seriously, but the Crooked Crown will be warm and cosy, and the sort of place where staff will get to know who you are and you can just relax, unwind, and enjoy.”
Designed to capture the atmosphere of a classic pub with a contemporary twist, the Crooked Crown features dark wood panelling, fireplaces, and a new stone patio area.
The extended bar and seating areas aim to offer a comfortable and inviting environment.
The venue will serve cask ales, IPAs, and lagers, with a focus on Merseyside breweries.
Cocktails remain on the menu, and food will be served tapas-style, offering a playful take on traditional pub fare.
Entertainment will include live music, pub quizzes, and regular weekly events.
The Crooked Crown hopes to attract a broad audience, including musicians, creatives, professionals, and students who remember its previous life as a friendly, affordable night out.
The bar officially opens on Friday, August 15.