New Brighton was ranked within the worst 20 seaside towns in the UK according to a Which? survey but one Liverpool journalist was not impressed
New Brighton was among the worst in the country on the UK consumer champion Which? survey(Image: Getty)
A journalist from Liverpool has hit back at a Which? survey that placed a seaside town in her area among the bottom 20 in the country.
The consumer champion’s survey ranked New Brighton as one of the least appealing seaside destinations in the UK, based on the experiences of over 3,800 people who visited various coastal towns in the past year.
The survey asked participants to rate their experiences based on several factors, including the quality of the beaches, scenery, food and drink options, accommodation, tourist attractions, and value for money.
As a result, Which? compiled a top 20 and bottom 20 list, with New Brighton featuring among the worst alongside Bognor Regis, Southend-on-Sea, and Blackpool.
Emilia Bona, content editor for the Liverpool Echo, decided to visit the Wirral-based town herself to see if it was as bad as the survey suggested, before ardently defending New Brighton, which had only managed an overall score of 52%, reports the Express.
New Brighton Beach is a popular place for locals(Image: Getty Images)
Emilia said: “Honestly, my visit to New Brighton this week left me furious that it could ever be scored so poorly – especially in the categories of scenery, food and drink and shopping options. The views are fantastic, it’s a classic coastal town with all the elements you could ever want from a traditional British seaside destination.
“The tide was in when I visited the town, and the views were dramatic, industrial and exactly the sort of seaside vista I enjoy.
“New Brighton’s outlook might not be to everyone’s tastes, but I think the scenery is provided with a real character thanks to the presence of the shipbuilding yards and cargo ships that form part of the view, in addition to the lighthouse and crashing waves.”
A historical photograph of the town(Image: Getty)
The writer went on to say she had been to the location numerous times before and dismissed the survey’s conclusions.
Emilia heaped praise on the area, saying: “I’ve seen my fair share of faded, struggling and depressing seaside towns – New Brighton is not one of them. Every shop, cafe and restaurant I popped into was buzzing with people and had a warm familiarity once you stepped inside.”
She also highlighted the abundance of independent retailers, street art, local boozers and attractions available in the New Brighton area.
The writer’s ultimate verdict on the coastal resort was one of outrage at such an unjust ranking.