Tennis star Madison Keys has been a busy lady.
On Thursday it was announced that the budding star – who is ranked sixth in the world – has been working on a sexy side hustle away from the court.
The 30-year-old athlete from Illinois has been collaborating with Brilliant Earth, a jewelry company known for its focus on ethical and sustainable practices, particularly in the sourcing of diamonds and other gemstones.
The brunette beauty was seen in a new photo shoot as she modeled the gold pieces with her blue Nike tennis dress.
‘I chose to partner with Brilliant Earth because it felt like the most organic, natural partnership,’ the star said in a statement shared with Daily Mail.
‘And I love expressing myself through jewelry. One of the biggest parallels I see between tennis and jewelry design is how important the little details are.’
Tennis star Madison Keys has been a busy lady. On Thursday it was announced that the budding star has been working on a sexy side hustle away from the court
The 30-year-old athlete from Illinois has been collaborating with Brilliant Earth, a jewelry company known for its focus on ethical and sustainable practices
The company shared: ‘This collaboration is all about strength, resilience, and personal growth, designed to be worn on and off the court.
‘Madison partnered closely with Brilliant Earth’s design team to create timeless pieces that reflect both her personal style and her journey.’
She has made a Limited Edition Medallion with Meaning – a symbolic design celebrating Madison’s story, created with Brilliant Earth’s award-winning craftsmanship.
‘This marks Brilliant Earth’s first-ever athlete partnership, making it a special milestone for both the brand and Madison,’ the company added.
Keys is an American professional tennis player.
She has been ranked as high as world No. 5 in women’s singles by the WTA.
Keys has won ten 10 career singles titles, including the 2025 Australian Open, defeating two-time champion Aryna Sabalenka. She was also the runner-up at the 2017 US Open.
‘I chose to partner with Brilliant Earth because it felt like the most organic, natural partnership,’ the star said in a statement shared with Daily Mail. Seen August 13
‘And I love expressing myself through jewelry. One of the biggest parallels I see between tennis and jewelry design is how important the little details are,’ she added
Keys won her first major title at the 2025 Australian Open.
Her chances for wins in the future looks great.
The Australian Open champion and 2017 U.S. Open runner-up proved that she has the temperament to win on the big stage after beating Sabalenka at Melbourne Park to claim her first Grand Slam title in January.
Though the U.S. hardcourt swing offered only flashes of Keys’ early-season form, the star will look to rebound after a third round exit at Wimbledon.
Keys had a quarter-final run at the Canadian Open, where she lost to 15th-ranked Clara Tauson, before a last-16 defeat by Elena Rybakina in Cincinnati.
Backed by a strong home support in New York, Keys will be hard to stop if her ferocious forehand is firing.
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Tennis star Madison Keys has a sexy new side hustle away from the court