Coleen Rooney and Lisa Snowdon made sure to sport their denim as they got behind the Jeans for Genes campaign in celebration of its 30th anniversary this September.
The WAG, 39, and TV presenter, 53, were also joined by actress Hayley Tamaddon, TV presenter Scarlette Douglas and fashion designer Melissa Odabash for the iconic campaign as they all modeled the charity T-shirt.
In blue writing it reads: ‘Jeans for Genes. Wear jeans, change lives’.
Over the past three decades, Jeans for Genes has raised over £52.3 million, funding life-changing research and support services for children and families living with genetic conditions.
Each September, it has become a pop culture moment, uniting celebrities, schools, and workplaces across the country to wear denim and donate.
And this year’s campaign is bigger than ever, with the public invited to wear the exclusive Jeans for Genes 30th anniversary T-shirt and hoodie range.
Coleen Rooney sported her denim as the WAG joined the stars to supporting Jeans for Genes 30th anniversary this September
Lisa Snowdon is also part of the campaign, as she modelled the charity T-shirt which reads: ‘Jeans for Genes. Wear jeans, change lives’
Coleen and her family have been effected by genetic disorders after her sister tragically passed away in 2013 at just 14 years old.
Rosie had had a lifelong battle with Rett syndrome, a rare brain disorder that causes severe disabilities.
During her time on I’m A Celebrity…Get Me Out of Here in November, Coleen broke down in tears as she opened up about the loss of her little sister.
The emotional conversation began when Coleen’s campmate, boxer Barry McGuigan, 63, broke down as he spoke about his late daughter Danika who lost her battle with cancer in 2019 aged 33.
Coleen then confided in Dean and Oti saying: ‘Even when Rosie died, I kept it together for me mum and dad.’
She continued: ‘She was 14 when she died, she’d be 26 now. It’s hard to lose a child, I’ve always said that… so we’re lucky to have what we’ve got.’
The media personality has always been very open about her younger sister and last year spoke about how her family always knew ‘Rosie was different’.
Coleen made the comment in her Wagatha Christie Disney+ documentary where she explained: ‘When Rosie came along she was a massive part of our lives. She was the sister that I never thought I was going to have.’
Over the past three decades, Jeans for Genes has raised over £52.3 million, funding life-changing research and support services for children and families living with genetic conditions (pictured Scarlette Douglas)
Each September, it has become a pop culture moment, uniting celebrities, schools, and workplaces across the country to wear denim and donate (pictured Hayley Tamaddon)
This year’s campaign is bigger than ever, with the public invited to wear the exclusive Jeans for Genes 30th anniversary T-shirt and hoodie range (pictured Melissa Odabash)
Coleen’s sister Rosie died in 2013 aged just 14 after her lifelong battle with Rett syndrome, a rare brain disorder that causes severe disabilities (pictured in 2006)
Speaking to her mother and her father Tony, she continued: ‘I used to do her hair and used to love picking clothes with me mum for her. She brought that little bit extra to the house. We fell in love with her.’
Yet the family soon realised that Rosie was struggling with her development, and after a series of hospital tests she was diagnosed with Rett syndrome.
Coleen explained: ‘Rosie, she struggled. She couldn’t walk and talk and would be in pain and sick but she still put a smile on her face.
‘Sometimes she used to force a laugh out. I think it was just to make my mum and dad happy.
‘Gradually her brain wasn’t functioning so she couldn’t eat anymore, couldn’t talk, move.’
Rosie needed 24-hour care and after suffering from ‘lots of complications’ and being admitted to intensive care, Colette revealed the family decided to bring her home to spend her final days surrounded by her loved ones.
‘We had a sleepover, one last sleepover, all of us together,’ she explained. ‘And then we had a big party to celebrate her life.’
Breaking down in tears, Coleen said: ‘To lose a child is the worst thing that could ever happen to anyone but when you look back now she gave us so many good years of happiness and love.’