Sneak peek – Northern Ireland’s first Lego store arrives in Belfast
Northern Ireland’s first Lego store arrives in Victoria Square with a wide range of sets for people of all ages.
As well as the traditional Lego ranges, it offers its popular franchise ranges including Star Wars, Marvel, Disney, Harry Potter, Fortnite and Minecraft. And continuing to tap into its AFOL (an acronym for Adults Who Love Lego) audience – the store has 3D floral arrangements and fine art works such as Van Gogh’s Sunflowers.
Shweta Munshi, vice president of Marketing LEGO Retail at the LEGO Group, said: “The store is an experience channel, and an experience place, and we really hope to build a deep connection with the community here, where kids come in with their parents, their grandparents, and treat this like an extended playground.”
The Lego store opens on Thursday 28th August.