Home » TRAVEL NEWS » US, UK, and Spain Outpace Italy, France, and Germany in Tourism Growth, Here’s What You Need to Know

Published on
August 28, 2025

In 2025, the United States, United Kingdom, Spain, Italy, France, and Germany are experiencing contrasting trends in tourism, each shaping the global travel landscape in unique ways. While countries like the US, UK, and Spain are witnessing significant surges in international visitors, Italy, France, and Germany are facing challenges, with declining numbers of tourists arriving in these destinations. These shifts have been influenced by a combination of economic factors, global travel patterns, and the ongoing recovery from the pandemic.

The rise in travel to the US, UK, and Spain is not just a reflection of increased leisure tourism, but also a boost in business travel, with major cities hosting large-scale conferences and events. In contrast, Italy, France, and Germany, despite being historic tourism powerhouses, are grappling with lower visitor numbers, potentially due to rising costs, safety concerns, and competition from other emerging destinations. For travelers and business professionals, these changes mean that while some destinations offer expanding opportunities, others may require more careful planning to navigate declining trends. This article explores the tourism trends of these six Western countries, shedding light on what travelers can expect in 2025.

Travel Booms in the US, UK, and Spain

United States
The United States is witnessing a significant resurgence in tourism. According to the U.S. National Travel and Tourism Office, international visitor arrivals have rebounded to pre-pandemic levels, with a notable increase in visitors from countries like Mexico, Canada, and Germany. Cities such as New York, Los Angeles, and Orlando are experiencing high tourist numbers, bolstered by major events and conferences.

  • Business Travel: The revival of international conferences and business events has contributed to the growth in tourism. Cities like Chicago and San Francisco are hosting numerous international events, attracting business travelers from around the globe.
  • Leisure Tourism: National parks and coastal regions are also seeing increased footfall, with destinations like Hawaii and Florida’s beaches being particularly popular.

United Kingdom
The UK is also experiencing a tourism boom. VisitBritain reports that in 2025, international visits are forecasted to reach a record 43.4 million, up 5% from 2024. Spending by international visitors is expected to increase by 7%, totaling £33.7 billion.

  • Visitor Demographics: The United States continues to be the UK’s largest and most valuable visitor market, with spending forecasted to be up 9% from 2024 to a record £6.7 billion.
  • Regional Growth: Scotland reported record visits and spending in 2024, while London and other regions are also seeing growth, though some areas are still recovering to pre-pandemic levels.

Spain
Spain is experiencing a surge in tourism, particularly in coastal regions and cities like Barcelona and Madrid. The Spanish Tourism Institute (Turespaña) indicates a strong recovery, with international arrivals increasing by 18% in the first quarter of 2025 compared to the same period in 2024.

  • Visitor Origins: The majority of tourists are coming from European countries, with significant numbers from the UK, Germany, and France.
  • Economic Impact: The influx of tourists is contributing positively to Spain’s economy, with increased spending in hospitality, retail, and transportation sectors.

Declining Tourism in Italy, France, and Germany

Italy
Italy is facing a decline in tourism numbers. The Italian Tourism Agency (ENIT) reports that while there was an increase in tourist arrivals in early 2025, the overall growth rate has slowed compared to previous years. Factors contributing to this decline include economic challenges and increased competition from other destinations.

  • Regional Disparities: Northern Italy continues to attract more tourists, while southern regions are experiencing slower growth.
  • Tourism Segments: Leisure tourism remains the dominant segment, but business travel has not rebounded to pre-pandemic levels.

France
France, traditionally one of the world’s top tourist destinations, is seeing a downturn in visitor numbers. Atout France notes that international arrivals have decreased by 4.5% in the first quarter of 2025 compared to the same period in 2024.

  • Visitor Concerns: Factors such as safety concerns and economic factors have led to reduced travel from key markets.
  • Business Tourism: While Paris remains a hub for business events, the overall number of international conferences and corporate gatherings has declined.

Germany
Germany is also experiencing a decline in tourism. The Federal Statistical Office of Germany reports a 5% decrease in international arrivals in 2025 compared to the previous year.

  • Visitor Preferences: Travelers are opting for destinations with lower costs and fewer crowds, impacting Germany’s tourism sector.
  • Economic Factors: Economic uncertainties and high travel costs are contributing to the decline in visitor numbers.

Key Takeaways for Travelers

  • Rising Destinations: The US, UK, and Spain are currently experiencing growth in tourism, offering a variety of attractions for both leisure and business travelers.
  • Declining Markets: Italy, France, and Germany are facing challenges in attracting tourists, with factors such as economic conditions and competition influencing travel decisions.
  • Travel Planning: Travelers should consider these trends when planning trips, as destinations experiencing growth may offer more opportunities and amenities.
  • Business Considerations: For business travelers, the resurgence in certain countries may provide more networking and event opportunities.

Travel Tips

Sustainable Travel: Consider destinations that are promoting sustainable tourism practices, contributing positively to the environment and local communities.

Advance Bookings: With increased demand in certain destinations, it’s advisable to book accommodations and events well in advance.

Flexible Plans: Be prepared for potential changes in travel restrictions or requirements, especially in countries experiencing fluctuating tourism numbers.

Local Insights: Engage with local tourism boards and resources to get the most up-to-date information on attractions and services.