The highly anticipated Beverage Forum Europe is set to make its debut at Indigo at the O2, in London, from 7 to 8 October 2025.

As the leading US beverage industry gathering makes its first transatlantic expansion, this landmark event offers European retailers and buyers an exceptional opportunity to gain a competitive edge in a dynamic and rapidly evolving beverage market.

The forum is designed to be the essential nexus for driving product innovation and market expansion.

Attendees will have unparalleled access to key buyers from US giants including Walmart and Albertsons Companies, alongside European retail stalwarts such as Aldi, Tesco, Ocado and Carrefour.

This unprecedented convergence provides direct engagement with the decision-makers shaping the global retail landscape.

The speaker line-up reflects this dynamic change, blending traditional FMCG expertise with the disruptive power of the creator economy.

Global leaders from the Coca-Cola Company and Diageo will be joined by pioneering founders, including Olivia Ferdi (TRIP), Charlie Morgan (Au Vodka), Bill Shufelt (Athletic Brewing Co.), Vikkstar (SIDES Coffee) and Chris Williamson (Neutonic).

Danny Stepper, CEO and executive producer of the Beverage Forum, emphasised its value, stating, “The beverage industry is in a period of unprecedented transformation, with creator-led brands and evolving consumer preferences dictating the pace.

“The Beverage Forum Europe provides the strategic intelligence and networking opportunities essential for navigating and capitalising on these dynamic shifts globally.”

For supermarket and convenience operators, the forum is a crucial platform for understanding consumer insights and sourcing the next generation of beloved brands.

Don’t miss this chance to unbottle the future of your beverage aisle. Tickets are available now, at beverageforum.com/2025-london/.

[Photo: Actor Tom Holland (left), co-founder of non-alcoholic beer brand BERO, and (right) Formula 1 driver Lewis Hamilton, co-founder of non-alcoholic blue-agave spirit Almave, are pictured this year at the Beverage Forum US with the CEO and executive producer of the Beverage Forum Europe, Danny Stepper.]

This article was written in partnership with the Beverage Forum.