Meghan Markle is said to be ‘determined’ to work with Kim Kardashian and a PR expert has now claimed that a collaboration between the two women would be a ‘good idea’Alex West Acting Assistant Entertainment Editor and Sophia Papamavroudi
17:52 ET, 28 Aug 2025
Meghan Markle’s brand and business ventures continue(Image: Getty)
A public relations specialist has suggested that a partnership between Meghan Markle and Kim Kardashian could spark an enormous “media frenzy” that would serve both parties well, following her recent strategic gesture.
The Duchess of Sussex just delivered gifts from her As Ever brand to the Kardashian clan after unveiling her second wine offering this month. Meghan shipped bottles of wine along with other items, likely harvested from her Montecito estate, to Khloe Kardashian and her mom, Kris Jenner.
Soon afterward, sources surfaced suggesting that the Duchess is “determined” to collaborate with American celebrity Kim Kardashian, who has built her own successful shapewear empire, Skims.
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A PR expert has now weighed in on whether a possible partnership between these two powerhouses could work and if it would serve their mutual interests, reports the Express.
Meghan shared samples of her As Ever brand with the Kardashians(Image: Craig Barritt/Getty Images for TIME)
Brand and Culture specialist Nick Ede argued it would make smart business sense for Meghan and Kim to join forces.
Nevertheless, he cautioned the duchess must solidify her own brand identity before moving forward.
He explained to The Express: “I think first of all, Meghan needs to establish As Ever as a proper brand before she collaborates with someone like Kim.
“However, if Kim is looking for a model for a Skims collection, Meghan would be the perfect person for the job, following in the footsteps of stars including Sabrina Carpenter, Lana Del Ray, Tate McRae and Charlie XCX.
“This would leverage both brands and create a media frenzy and increase sales, plus it will give Meghan credibility as a brand ambassador if the shoot is as good as the previous campaigns.”
Kim has collaborated with many celebs for her brand(Image: AFP via Getty Images)
Recent reports suggest that Meghan has formed a close bond with Kim’s mom, Kris Jenner, who expressed her gratitude for a gift from Meghan’s As Ever brand.
The family matriarch shared a snapshot of Meghan’s wine crate, which showcased her own wine, on her Instagram stories, captioning it: “Thank you @megan @aseverofficial [brown heart emojis].”
On the other hand, Khloe did share a photo of her As Ever basket but didn’t tag or acknowledge Meghan or her brand.
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