The big telecom service providers are undergoing major changes that involve revamping their plans, raising prices, and pivoting in new directions amidst the growing competition. However, customers are unhappy with the constant surprises thrown their way, and there seems to be an air of mistrust regarding the carriers’ plans. Verizon has been facing pressure from users for its plans to axe loyalty discounts, which it had to revoke amidst the backlash. It even announced its decision to introduce new loyalty discounts to reclaim customers. However, the company keeps on inviting trouble as it now seems to be increasing its business plan prices, but this time, it is a strategic shift for better customization.
Verizon seems to be moving in for more customization as, starting September 2025, it plans to raise prices on many of its Business Unlimited smartphone plans by $3 per line. While the increase might not be huge, it is a strategic move by the carrier to encourage businesses to transition to its new My Biz Plan that was introduced in April 2025. The affected plans include Business Unlimited Start 5G, Plus 5G, and Pro 5G.
The My Biz Plan by the company is not like the traditional plans it offers, as it is meant to offer more flexibility and give businesses the option to customize features in order to cater to their unique needs. This could help eventually save on the add-ons that tend to affect the monthly costs due to the varied requirements. It ensures that users do not have to deal with sudden price hikes through the option of a three-year price lock guarantee on the basic monthly plan for calling, texting, and data. This would give more stability to small-scale businesses and other startups looking for less fluctuating plans. While the company is committed to keeping the price locked, the guarantee does not include taxes, fees, or any additional add-ons.
From a business perspective, the My Biz Plan could be a major upgrade given its more tailored approach, which does not involve having features that are rarely used. The price lock also provides more predictability, as it allows for cost control and makes it easier for businesses to plan their expenses. However, for some users, it would still make more sense to continue with the existing Business Unlimited plans, and those customers might not be keen on the price hike.
While the price adjustments are not limited to Verizon and seem to be an industry-wide trend, since this goes beyond a mere price hike and is meant to be a strategic push for more flexible plans, it could serve well for some users. Others might still resist and prefer the known value of the existing plans. The success of this shift ultimately depends on the carrier’s ability to clearly communicate the benefits of owning a My Biz Plan.