Published
September 2, 2025
Vivere London, the company and label unveiled just over two years ago, has a big new development with new branding launching alongside its AW25 collection.
Vivere
MD Laura Corrigan-Conway said it’s “more than just a rebrand; it’s a repositioning of Vivere for the next stage of our growth. We’ve built a strong foundation, and with this new identity and collection, we’re ready to expand our reach into new territories and strengthen our wholesale partnerships”.
With that in mind, the company is supporting the relaunch with targeted marketing, digital campaigns, and showroom presentations “to engage existing retail partners and attract new stockists across the UK, Europe, and the USA”.
As part of this, it’s “actively seeking distribution and agent partnerships in key international markets”.
Vivere was launched by entrpreneur/brand and retail specialist Damian Hopkins (whose company now also owns Roksanda) with by designer Savannah Miller in July 2023. Corrigan-Conway was named to her current role in early 2024, joining from Shrimps LDN Limited, where she was was also MD. Before that she had more than 15 years’ experience in senior roles at companies including Reiss, Karen Millen and Ted Baker.
We’re told the rebrand she’s overseeing “marks a significant step in Vivere’s evolution, reflecting its confident, modern aesthetic while staying true to its commitment to exceptional quality, and considered pricing”.
It comes with a new visual identity, featuring a “graphic logo, elevated colour palette, and sleek new packaging”, that “has been designed to strengthen the brand’s presence in the UK and international markets”.
The label is now under the creative direction of Danish head of design Tine Molberg. She also joined in early 2024 after a career spent at Toast, Whistles, Topshop/Topman and Vanessa Bruno.
Her AW25 collection showcases “an elegant blend of contemporary tailoring, statement outerwear, and versatile day-to-evening pieces. Luxurious fabrics, rich seasonal tones, and meticulous detailing combine to offer a wardrobe that is both relevant and enduring”.
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