VisitBritain is preparing to host its ‘Destination Britain Americas’ trade mission, where top buyers from the USA, Canada and Brazil will meet British tourism suppliers to showcase why now is the time to visit Britain, driving inbound tourism and economic growth.
Taking place from 10-14 September in Riviera Maya, Mexico, the 3-day trade event sees 53 British tourism industry suppliers meet with 47 top buyers to drive business to Britain.
British suppliers joining the trade mission include hotels, visitor attractions, transport providers, retailers, tour and sightseeing operators spanning the length-and-breadth of the nations and regions.
The trade mission comes as VisitBritain continues to roll out its international ‘Starring GREAT Britain’ campaign. Launched earlier this year, the campaign is using the powerful draw of film and tv locations and places seen-on-screen to inspire visitors to discover more of Britain. VisitBritain’s latest research shows that among those visitors considering a trip to the UK, nine out of ten surveyed would be interested in visiting a film or tv location.
Inbound tourism is one of the UK’s most valuable service exports and a major part of British trade, worth an estimated £34.9bn to the economy in 2025 in visitor spending.
VisitBritain CEO Patricia Yates, who is leading the trade mission, said: “This major trade mission brings our incredibly important Brazil, Canada and USA markets together with British suppliers to do business and drive economic growth. We are shining the spotlight on the fantastic products and experiences on offer across Britain, making sure those are sold internationally, boosting Britain’s economy.
“The size of our delegation shows the enthusiasm from British tourism suppliers to do business in these markets and to hear first-hand from buyers on the motivations and trends driving travel to Britain. We are looking forward to showcasing our warm welcome alongside all the great reasons to book a trip to Britain right now.”