The Hembrow sisters have launched their new sports nutrition brand at Boots UK
13:40, 04 Sep 2025Updated 15:37, 04 Sep 2025
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One shopper said the products were ‘amazing and enjoyable to drink.'(Image: Bethan Shufflebotham)
Discovering supplements, especially for women, that support training, fitness objectives and deliver optimal results can prove challenging. Many supplements cater exclusively to specific groups, leaving others confused about which products to purchase.
The Hembrow sisters – Tammy, Emilee and Amy – have gained worldwide recognition for their influence in fitness, wellness and motherhood, and understand firsthand the desire for supplements suited to their way of life. The trio has now unveiled Selfish – a female-focused sports nutrition brand arriving at Boots.
Described as contemporary sports nutrition created for genuine women and authentic routines, the brand has debuted with seven specially formulated products addressing the complete range of women’s daily health requirements.
Tammy, amongst the globe’s leading fitness influencers, explains: “Fitness isn’t just about hitting PB’s or dropping dress sizes. It’s about showing up for you.”
The range features numerous products crafted to assist with objectives and obstacles many women encounter. For instance, the Give Me Plant Protein, priced at £24.65, is marketed as a silky and rich vegan protein powder containing 20g of lean plant protein per portion.
Shop the range
From £24.65
Selfish
Selfish’s Give Me Plant Protein range not only supports muscle tone, strength and recovery, but it’s also been praised for aiding energy boosts, gut health and daily protein targets.
The product also comes in French Vanilla and Rich Chocolate flavours, designed to assist women with strength, toning, and post-workout recovery. For optimal results, shoppers simply need to mix or shake one scoop into 250ml of water and consume post-workout, or whenever a protein boost is required, reports the Mirror.
Another option is Balance My Gut, a refreshing blue-greens gut health powder designed to aid digestion, debloat, and support the user’s gut microbiome. Available in Blueberry Bliss flavour, this 240g tub provides up to 30 servings.
The product aims to debloat, aid digestion, nourish the gut microbiome, and support overall health and immunity with its non-gritty micro blue and phyto-greens powder. Additionally, there’s Give Me Protein Water, a light, fast-absorbing vegan protein water that offers a hydrating dose of hydrolysed plant protein for strength, toning, and recovery.
Available in VeryBerry and Tropical Crush flavours, the 300g tub provides 15 servings. This product is touted to support muscle tone, strength and repair, meet daily protein targets, provide a complete amino acid profile, offer lean hydrolysed plant protein, and a non-gritty, fast-absorbing formula.
I Want Energy, a pre-workout supplement packed with BCAAs for performance, stamina and focus, is another popular choice. This juicy watermelon-flavoured product offers up to 30 servings and promises sustained endurance, alertness and focus without the crash, thanks to its clean, effective ingredients.
If this brand doesn’t tickle your fancy, there are plenty of alternatives on the market. For instance, My Protein’s Impact Whey Protein Powder, priced at £13.99, comes in a variety of flavours and delivers 23g of protein per scoop.
Hembrow sisters, Tammy, Emilee and Amy have launched new supplement brand Selfish Supps(Image: Selfish Supps)
Another option is the Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets from Holland and Barrett, retailing at £10.49. These tablets are designed to support brain, heart and eye health and are suitable for vegetarians.
However, the Selfish brand has received high praise from shoppers, boasting a 4.9 out of 5 star rating on their website. One satisfied customer shared: “I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and obsessed with the flavour. It’s also really helped with my bloating! Love it.”
Another fan of the brand commented: “As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day.”
However, not everyone was as impressed, with one shopper noting: “One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste. I’ve had this for just over a week, and I’ve been sipping it straight after lunch when i need that sweet hit.”
“I find that it fills me up and takes away the craving. Also, its completely delicious,” said another shopper.
Selfish‘s collection of supplements are available on their website.