Sep 7, 2025
IndexBox has just published a new report: United Kingdom – Electric Shavers, Hair-Removing Appliances And Hair Clippers – Market Analysis, Forecast, Size, Trends And Insights.
The UK market for electric shavers, hair-removing appliances, and hair clippers is forecast to enter a decade-long growth phase after a significant recent decline. Consumption plummeted by -43.4% to 6M units in 2024, with market value falling to $113M. However, driven by rising demand, the market is projected to grow at a CAGR of +2.0% in volume, reaching 7.4M units by 2035, and +3.5% in value, reaching $165M (nominal wholesale prices). China is the dominant import supplier, accounting for 79% of volume and 57% of value in 2023, followed by Indonesia and Germany. The main imported products are hair clippers, shavers, and hair-removing appliances. Export volumes fell significantly to 755K units in 2024, with Ireland being the primary destination. The average import price saw a substantial increase of 85% to $23 per unit in 2024, reflecting changing market dynamics and product mix.
Key Findings
- UK market for electric shavers, hair-removing appliances, and clippers is entering a decade-long growth phase
- Market volume is projected to reach 7.4 million units by 2035
- Volume growth is forecast at a modest Compound Annual Growth Rate (CAGR) of +2.0%
- Market value growth is anticipated to be stronger, with a +3.5% CAGR
- The market is expected to be valued at $165 million (nominal prices) by 2035
Market Forecast
Driven by rising demand for electric shavers, hair-removing appliances and hair clippers in the UK, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.0% for the period from 2024 to 2035, which is projected to bring the market volume to 7.4M units by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +3.5% for the period from 2024 to 2035, which is projected to bring the market value to $165M (in nominal wholesale prices) by the end of 2035.
ConsumptionUnited Kingdom’s Consumption of Electric Shavers, Hair-Removing Appliances And Hair Clippers
For the fourth year in a row, the UK recorded decline in consumption of electric shavers, hair-removing appliances and hair clippers, which decreased by -43.4% to 6M units in 2024. In general, consumption recorded a abrupt decline. As a result, consumption attained the peak volume of 14M units. From 2019 to 2024, the growth of the consumption of remained at a lower figure.
The revenue of the market for electric shavers, hair-removing appliances and hair clippers in the UK plummeted to $113M in 2024, with a decrease of -16.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Over the period under review, consumption saw a slight contraction. Consumption of peaked at $162M in 2021; however, from 2022 to 2024, consumption stood at a somewhat lower figure.
ImportsUnited Kingdom’s Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers
For the fourth consecutive year, the UK recorded decline in overseas purchases of electric shavers, hair-removing appliances and hair clippers, which decreased by -41.8% to 6.8M units in 2024. In general, imports saw a pronounced contraction. The most prominent rate of growth was recorded in 2018 with an increase of 32% against the previous year. Imports peaked at 16M units in 2020; however, from 2021 to 2024, imports failed to regain momentum.
In value terms, imports of electric shavers, hair-removing appliances and hair clippers rose markedly to $157M in 2024. The total import value increased at an average annual rate of +1.1% over the period from 2013 to 2024; however, the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when imports increased by 23% against the previous year. As a result, imports attained the peak of $195M. From 2021 to 2024, the growth of imports of remained at a lower figure.
Imports By Country
In 2023, China (9.2M units) constituted the largest electric shavers, hair-removing appliances and hair clippers supplier to the UK, with a 79% share of total imports. Moreover, imports of electric shavers, hair-removing appliances and hair clippers from China exceeded the figures recorded by the second-largest supplier, Indonesia (1.2M units), eightfold. Germany (443K units) ranked third in terms of total imports with a 3.8% share.
From 2013 to 2023, the average annual rate of growth in terms of volume from China amounted to +1.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+14.5% per year) and Germany (-7.3% per year).
In value terms, China ($83M) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to the UK, comprising 57% of total imports. The second position in the ranking was taken by Indonesia ($25M), with a 17% share of total imports. It was followed by Germany, with an 8.6% share.
From 2013 to 2023, the average annual growth rate of value from China totaled +3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+22.1% per year) and Germany (-4.3% per year).
Imports By Type
Hair clippers; with a self-contained electric motor (4M units), shavers; with self-contained electric motor (2.2M units) and hair-removing appliances; with self-contained electric motor (633K units) were the main products of imports of electric shavers, hair-removing appliances and hair clippers to the UK.
From 2013 to 2024, the biggest increases were recorded for hair clippers; with a self-contained electric motor (with a CAGR of -2.7%), while purchases for the other products experienced a decline.
In value terms, electric shavers, hair-removing appliances and hair clippers with the largest imports in the UK were hair clippers; with a self-contained electric motor ($81M), shavers; with self-contained electric motor ($60M) and hair-removing appliances; with self-contained electric motor ($16M), with a combined 99.9% share of total imports.
Hair clippers; with a self-contained electric motor, with a CAGR of +5.1%, recorded the highest rates of growth with regard to the value of imports, in terms of the main product categories over the period under review, while purchases for the other products experienced a decline.
Import Prices By Type
In 2024, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $23 per unit, surging by 85% against the previous year. Over the period under review, import price indicated a prominent increase from 2013 to 2024: its price increased at an average annual rate of +6.1% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, import price attained the peak level and is likely to continue growth in the immediate term.
Average prices varied somewhat amongst the major supplied products. In 2024, the product with the highest price was shavers; with self-contained electric motor ($28 per unit), while the price for hair clippers; with a self-contained electric motor ($20 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by hair clippers; with a self-contained electric motor (+8.0%), while the prices for the other products experienced more modest paces of growth.
Import Prices By Country
The average import price for electric shavers, hair-removing appliances and hair clippers stood at $13 per unit in 2023, declining by -2.7% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 an increase of 17% against the previous year. Over the period under review, average import prices attained the maximum at $13 per unit in 2014; however, from 2015 to 2023, import prices failed to regain momentum.
There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was the Netherlands ($59 per unit), while the price for Poland ($8.6 per unit) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Indonesia (+6.6%), while the prices for the other major suppliers experienced more modest paces of growth.
ExportsUnited Kingdom’s Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers
In 2024, overseas shipments of electric shavers, hair-removing appliances and hair clippers decreased by -24.6% to 755K units, falling for the fourth consecutive year after five years of growth. Overall, exports showed a pronounced decrease. The most prominent rate of growth was recorded in 2018 with an increase of 77% against the previous year. Over the period under review, the exports of reached the maximum at 3.5M units in 2020; however, from 2021 to 2024, the exports remained at a lower figure.
In value terms, exports of electric shavers, hair-removing appliances and hair clippers fell significantly to $24M in 2024. Over the period under review, exports continue to indicate a perceptible reduction. The most prominent rate of growth was recorded in 2019 with an increase of 115% against the previous year. The exports peaked at $100M in 2020; however, from 2021 to 2024, the exports remained at a lower figure.
Exports By Country
Ireland (421K units) was the main destination for exports of electric shavers, hair-removing appliances and hair clippers from the UK, accounting for a 42% share of total exports. Moreover, exports of electric shavers, hair-removing appliances and hair clippers to Ireland exceeded the volume sent to the second major destination, Germany (111K units), fourfold. The Netherlands (102K units) ranked third in terms of total exports with a 10% share.
From 2013 to 2023, the average annual rate of growth in terms of volume to Ireland amounted to -2.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+6.4% per year) and the Netherlands (+14.1% per year).
In value terms, Ireland ($9.4M) remains the key foreign market for electric shavers, hair-removing appliances and hair clippers exports from the UK, comprising 33% of total exports. The second position in the ranking was held by the United States ($3.5M), with a 12% share of total exports. It was followed by the Netherlands, with an 11% share.
From 2013 to 2023, the average annual rate of growth in terms of value to Ireland stood at -5.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+11.2% per year) and the Netherlands (+13.7% per year).
Exports By Type
Hair clippers; with a self-contained electric motor (278K units), hair-removing appliances; with self-contained electric motor (273K units) and shavers; with self-contained electric motor (204K units) were the main products of exports of electric shavers, hair-removing appliances and hair clippers from the UK.
From 2013 to 2024, the most notable rate of growth in terms of shipments, amongst the major product types, was attained by hair clippers; with a self-contained electric motor (with a CAGR of -0.2%), while the other products experienced a decline.
In value terms, electric shavers, hair-removing appliances and hair clippers with the largest exports in the UK were hair-removing appliances; with self-contained electric motor ($9M), shavers; with self-contained electric motor ($7.4M) and hair clippers; with a self-contained electric motor ($7.4M).
Among the main product categories, hair clippers; with a self-contained electric motor, with a CAGR of -0.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other products experienced a decline.
Export Prices By Type
In 2024, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $31 per unit, surging by 9.1% against the previous year. In general, the export price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when the average export price increased by 49% against the previous year. The export price peaked at $34 per unit in 2013; however, from 2014 to 2024, the export prices remained at a lower figure.
Average prices varied somewhat for the major types of exported product. In 2024, the product with the highest price was shavers; with self-contained electric motor ($36 per unit), while the average price for exports of hair clippers; with a self-contained electric motor ($26 per unit) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for the following types: shavers; with self-contained electric motor (+0.7%), while the prices for the other products experienced a decline.
Export Prices By Country
The average export price for electric shavers, hair-removing appliances and hair clippers stood at $29 per unit in 2023, surging by 25% against the previous year. In general, the export price, however, recorded a mild descent. The growth pace was the most rapid in 2019 an increase of 49% against the previous year. Over the period under review, the average export prices reached the maximum at $34 per unit in 2013; however, from 2014 to 2023, the export prices remained at a lower figure.
There were significant differences in the average prices for the major external markets. In 2023, amid the top suppliers, the country with the highest price was the United States ($88 per unit), while the average price for exports to Mexico ($9.6 per unit) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+14.8%), while the prices for the other major destinations experienced more modest paces of growth.
Source: IndexBox Market Intelligence Platform