At today’s “Awe dropping” Apple event, the company announced its yearly refresh of the iPhone lineup. The new iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max were joined by a brand new iPhone — the iPhone Air — a super-thin model with tougher glass, and faster processors.
Apple shares dipped on news of the products releases and is down about 1.4% on the day in afternoon trading.
The company also announced an updated Apple Watch line — Series 11, SE3, and Ultra 3 —with new features like 5G, high blood pressure detection, 24 hour battery life and satellite communication.
Apple launched new AirPods Pro 3 with AI-powered live language translation, a new heart rate sensor, and 8 hours of battery life with improved active noise cancellation.
The price of the iPhone 17 Pro’s $1,099 price is a $100 increase from its predecessor, but with double the iPhone 16 Pro’s base storage. The iPhone 17 starts at $799, the iPhone 17 Pro Max starts at $1,199 and the new iPhone Air takes the place of the now defunct iPhone Plus, starting at $999.
This is a developing story.