Published
September 10, 2025
Swedish clothing giant H&M continues to move upmarket with premium retail concepts. Following the inauguration a few days ago of a new concept store in the Marais district of Paris for its flagship H&M brand, the group is opening a COS boutique on the world’s most beautiful avenue until February. The ephemeral showcase is located at 29-33 avenue des Champs-Élysées, in the 8th arrondissement of Paris.
The COS boutique on the Champs-Elysées in Paris – DR
Covering 500 square meters on two levels, the space was designed by the brand’s in-house interior design team. Inspired by the architecture and atmosphere of the famous thoroughfare, the space features translucent curtain walls, recycled materials and a palette of natural tones. Furniture and lighting combine contemporary design with artisanal touches, echoing the minimalist aesthetic of COS. This ephemeral space showcases the Autumn-Winter 2025 women’s and men’s collection, which combines noble materials and precise cuts.
Inside the COS boutique – DR
Founded in 2007 and based in London, COS is the premium label of Swedish conglomerate H&M. Today, the brand has 238 stores in 48 markets, as well as an online presence in 38 countries. Last spring, the brand also launched its first fragrance line, COS Perfumery.
With this new pop-up, COS now has fourteen stores in France.
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