Home » Cruise News of Europe » Riverside Luxury Cruises Launches ‘Hops and Heritage’ Beer Journey Through Europe’s Rich Brewing Culture
Published on
September 14, 2025
Riverside Luxury Cruises has introduced a brand-new themed cruise, “Hops & Heritage: Cruising Through Centuries of Brewing Craftsmanship,” set to showcase Europe’s vibrant beer culture. Running from July 29 to August 5, 2026, this eight-day journey will explore the rich history of Western European beer, offering a unique way to celebrate International Beer Day on August 7.
A Journey Through Europe’s Iconic Beer Regions
The ‘Hops & Heritage’ cruise will take passengers along the Rhine River, offering them the chance to taste a variety of traditional and contemporary beers from famous beer regions in Europe. From the famous German pilsners and kölsch in Cologne to Grolsch beer in Arnhem, the cruise will conclude in Amsterdam, a city renowned for its brewing legacy.
Beer sommelier James Kellow will lead this journey, providing guests with a deep dive into the world of beer. Kellow will guide passengers on excursions to visit some of Europe’s most renowned breweries and public houses, where they can sample the best beers while surrounded by stunning medieval castles and Gothic cathedrals.
A Perfect Combination of Beer and Gourmet Dining
Guests onboard Riverside Luxury Cruises will enjoy the expertise of Kellow, who will host interactive and educational beer tastings, beer and food pairings, and provide daily recommendations to accompany the à la carte menu in the ship’s Waterside restaurant.
For an extra indulgence, passengers can book the exclusive Vintage Room dining experience. Here, Kellow and the Executive Chef will work together to craft a seven-course menu that celebrates the unique flavours of regional beers paired with locally inspired dishes.
The luxury cruise promises more than just a relaxing voyage. Guests will immerse themselves in the history and culture of beer, learning the stories behind each brew and the craftsmanship that goes into making them. The onboard experience will be educational, yet immensely enjoyable for beer aficionados and newcomers alike.
Celebrating Beer Culture and Tourism
This beer-centric cruise offers an opportunity to experience Europe’s culture in a way that celebrates both the history of beer and the joy of travel. By featuring iconic European beer regions, Riverside Luxury Cruises aims to attract not just beer lovers but also tourists interested in a unique travel experience that merges culture, heritage, and gourmet experiences. With an increasing number of travelers seeking specialized experiences, this cruise is expected to boost tourism in the Rhine Valley and across the Western European regions it highlights.
The cruise offers a chance to step back in time while cruising through Europe’s most scenic waterways. Guests will explore picturesque villages, historical landmarks, and enjoy exclusive access to world-class breweries that have been at the heart of European beer-making for centuries.
A Special Celebration of International Beer Day
The timing of the cruise is ideal, aligning perfectly with International Beer Day, which falls on August 7. For beer lovers, there is no better way to commemorate the day than by exploring Europe’s brewing culture on a luxury cruise, sampling beers made in regions that have long been celebrated for their craft.
Guests can expect more than just a drink; they will engage in a cultural experience, learning about brewing history and the tradition behind some of the world’s most famous beers. With Kellow at the helm, each excursion will be enriched with insights that make this journey both educational and entertaining.
An Exclusive Experience With Riverside Luxury Cruises
Prices for the “Hops & Heritage” cruise start at $3,830 per person, double, making it a premium offering for those seeking an unforgettable, beer-themed adventure. The cruise includes all gourmet dining and beer pairings, plus the opportunity to explore various beer-making traditions from city to city.
Riverside Luxury Cruises ensures guests enjoy a top-notch experience from start to finish, whether through expert-led excursions, onboard activities, or tasting exclusive beers from historic breweries. This cruise is more than just a vacation; it’s a celebration of Europe’s beer culture and an invitation for travelers to explore the heritage of one of the world’s oldest and most beloved beverages.
A Brewing Boom for European Tourism
The launch of Riverside Luxury Cruises’ “Hops & Heritage” cruise promises to provide not only an unforgettable journey through Europe’s beer culture but also a boost for the tourism industry. With a focus on regional beers, historical excursions, and gourmet dining, this cruise offers a distinctive travel experience that will attract beer enthusiasts and cultural travelers alike. The added appeal of experiencing International Beer Day in one of the most iconic beer regions of Europe is sure to draw tourists from around the world.
