Home Instead plans to hire 350 more care professionals in Northern Ireland in what is its biggest recruitment drive since the Belfast franchise was established 10 years ago by husband and wife Roger and Louise McLaughlin.
The move comes off the back of an increasingly ageing population and their growing desire to stay living at home.
People without previous experience in care are being encouraged to see what the sector has to offer.
And for those that do have experience, Home Instead says it will take them to the next stage in their career, including learning skills to perform more specialist care, such as dementia and Parkinson’s care.
Nearly one in five of people in Northern Ireland are aged 65 or older, which is a 25% rise over 10 years, and as the rate of people with dementia in the region rises quicker than any other part of the UK, the need for a large and skilled care workforce has never been greater.
The latest statistics from the Homecare Association found that nine out of 10 people aged 65 or over agree that receiving care at home, rather than moving into a care home, is the preferred option.
Roger McLaughlin owner of Home Instead Belfast and Home Instead Antrim, Ballymena and Carrickfergus, says: “We’ve never undertaken a recruitment drive quite to this extent. It’s a result of our ageing population, and our social care workforce must reflect this.
“Those entering the care sector are equipping themselves with skills that will only grow in demand as the need to support an ageing population increases.
“Whether you have experience in the sector or not, we encourage people to come on board and bring their kind heart and strong sense of dedication.
“I’m proud to see our care professionals progress in their roles and become qualified to care for a range of clients with varying needs.
“We ensure that clients see the same team of care professionals and that visits last for a minimum of one hour, giving them chance to bond. Watching them form friendships is simply heart-warming.”