EU Data Act gives users control over data generated by connected devices

The EU Data Act took effect across the EU on 12 September, giving consumers and business users of connected devices the ability to access, use and share the raw data generated by their devices, such as smartwatches, smart TVs and cars.

The new Act enables small businesses to use the data to develop “after-sale services”, and increases access to high-quality data and with it “the potential for data-driven innovation”, according to a press statement.

Under the Act, connected devices in the EU will be designed to allow data sharing, while consumers will be able to choose more cost-effective repair and maintenance providers, or carry out the tasks themselves.

Users in manufacturing and agriculture, for example, will be able to access data about the performance of industrial equipment, thereby improving their efficiency and operations.

The European Commission also stated that the EU Data Act enables cloud users to switch between providers or use services from several providers in parallel, and that it prohibits “unfair contracts” which could prevent data sharing.

“The Data Act empowers users, opens markets, and gives businesses the data they need to create innovative services – from smarter vehicle repairs to new energy-efficiency solutions,” said Henna Virkkunen, executive vice president for tech sovereignty, security and democracy at the European Commission.

“We are equally committed to helping companies adapt to the new rules, reducing administrative burden and turning data into real opportunities for people and businesses across Europe.”

The Commission has said it is working on further tools to facilitate the implementation of the Data Act, with plans to set up a dedicated ‘Data Act Legal Helpdesk’ to give companies direct assistance with implementing the new measures.

It will also provide guidance on the use of data when it comes to protecting trade secrets, and publish model terms for data sharing and standard clauses for cloud contracts to facilitate data sharing.

The European Commission has said it will continue to engage with stakeholders as the Data Act applies, using any feedback to “shape future guidance”.