The online entertainment industry has taken the world by storm, but it hasn’t completely replaced the need for real-world leisure locations. There are still plenty of businesses in and around the Solihull area that are thriving, and part of this is because they have adapted to internet trends.

Indeed, the offers and promotions found ubiquitously on the internet have now started to spread into the real world, where businesses offer similar deals to attract and retain customers. For people who know where to look, there are plenty of ways to save money.

Subscriptions and Bundles in the Real World

When Netflix first stormed onto the scene and completely transformed the way people watch television and film, many predicted that the traditional cinema model would die out. There are now countless blockbuster-level releases on these platforms, with viewers able to watch them as soon as they land for no additional cost.

Despite the increased convenience and expanded choice available online, people still enjoy the cinema experience. However, some spots such as Cineworld Solihull have realised that they need to change their pricing models to keep up with streaming. You can now get an exclusive theatre subscription which offers unlimited access to the films on offer. On top of this, it comes with a 25 per cent discount on snacks and drinks, and special deals with partner restaurants such as Banana Tree and Frankie & Benny’s.

That’s one example. But there are other crucial ways in which online platforms have been overtaking some in-person businesses, and Solihull is starting to take notice.

Welcome Offers and Loyalty Schemes

One of the most common online offers is the welcome bonus, which gifts users with something for free when they sign up to a site or service. This often comes in the form of a free week or month, but there are even more lucrative promotions in some industries. For example, the most classic kind of online slots bonus is the offer of free spins to use on a specified game. This allows players to test out a site’s offerings while having a chance to win at the same time.

Some businesses around Solihull are now borrowing this concept and offering freebies through their own dedicated apps. For coffee lovers, both the local Starbucks and Costa Coffee offer stars and points when people sign up to their apps. They are then entered into tiered loyalty schemes where they can get access to greater rewards in-person in Solihull from repeat custom.

For foodies, the platform First Table offers 50% of the bill at local favourite restaurants like Yakinori and Indico Touchwood on customers’ first visit, which is a great way of using trending tech to bring such gems to broader prominence.

Improved Convenience

One of the main ways that real world businesses around Solihull have to compete with internet companies is in convenience. When people have most of the things they need at their fingertips, it’s hard to convince them to leave the home and experience longer waiting times. That’s why a lot of shops around here are now offering click and collect services.

Solihull has also undergone a digital drive in recent years, with 95 per cent superfast broadband coverage in the area, and having regularly sought feedback via surveys and other means to help streamline their ongoing digital strategy. That means that mobile payments and live updates to apps work almost everywhere and can help improve convenience for people when they are out and about in the local business ecosystem.

The advancements brought about online can now be found all around Solihull, as businesses in these parts embrace promotions and convenience. Now, it’s easy to find great value and rewards at every turn, and it means that companies have a good chance of survival in the internet age.

Article by Ben Spencer.