Home » New Appointment » Guillermo Burgers Díaz Appointed Director of Operations at easyHotel Spain to Lead Expansion and Growth

Published on
September 19, 2025

easyHotel has announced the appointment of Guillermo Burgers Díaz as its first-ever Director of Operations in Spain. This significant appointment reflects the company’s strategic focus on expanding its presence in Spain, a market that now contributes to 11% of easyHotel’s total revenue. The creation of this role highlights the importance of Spain within easyHotel’s growth trajectory, particularly following the brand’s successful openings in Madrid and Barcelona.

A Wealth of Experience in Hospitality and Real Estate

With an impressive background spanning over 20 years, Guillermo Burgers Díaz brings a wealth of experience in hotel operations, real estate asset management, and leadership. His career has seen him in senior positions with global brands such as Hilton, Conrad, and Steigenberger, where he contributed significantly to operational strategy and development. Furthermore, his work in consulting roles with Deloitte and Azora has provided him with invaluable expertise in business operations and strategic growth, making him a well-rounded and capable leader for easyHotel’s continued success.

Díaz’s extensive experience will be instrumental in supporting easyHotel’s expansion and development within Spain. His deep understanding of operational efficiency and customer-centric leadership is seen as crucial to enhancing the guest experience, a core value for the brand.

Strengthening Operations Across Spain

As Director of Operations, Guillermo Burgers Díaz will be responsible for overseeing and improving the operational performance of easyHotel’s growing portfolio in Spain. His appointment comes at a time when the company has experienced impressive growth, including a 23% year-over-year revenue increase. This growth is particularly notable in cities like Madrid and Barcelona, where easyHotel has successfully expanded its footprint. His expertise in streamlining operations will be crucial in ensuring the continued success and efficiency of easyHotel’s properties across Spain.

One of the key elements of his role will be overseeing the operations of current properties and ensuring that they meet the brand’s high standards of customer satisfaction. In addition to this, Díaz will play a key role in developing and implementing strategies to support easyHotel’s expansion into other cities in Spain, ensuring that new openings are efficiently integrated into the brand’s operations.

Growth Fuelled by Strategic Financing

The appointment of Guillermo Burgers Díaz coincides with a €29.2 million financing agreement secured by easyHotel with CaixaBank, which is set to accelerate the development of new properties across Spain. This financing deal underscores easyHotel’s commitment to expanding its presence and capturing an increasing share of the budget hotel market in Spain, which has become one of the fastest-growing markets for the brand.

With easyHotel aiming to open additional properties in key Spanish cities such as Valencia and Alicante, Díaz‘s leadership will be critical in ensuring these new hotels align with the brand’s operational standards and customer expectations. His leadership will also be integral in managing the expansion process, from site selection to the final launch of each new property.

Spain: EasyHotel’s Fastest-Growing Market

Spain’s importance within easyHotel’s broader European strategy cannot be overstated. With new hotels in Madrid and Barcelona, Spain has become easyHotel’s fastest-growing market in terms of revenue and brand presence. The ongoing expansion in Valencia and Alicante will further strengthen this position, allowing easyHotel to diversify its portfolio and cater to the increasing demand for affordable and efficient accommodations in major Spanish cities.

easyHotel has made significant strides in offering a reliable, customer-focused service model at its properties in Spain. The brand’s strategy has been focused on delivering value for money, with an emphasis on clean, modern rooms, central locations, and a seamless guest experience. This approach has resonated well with both business and leisure travelers, further fueling the company’s growth in the region.

EasyHotel’s Broader Strategic Plans

Beyond Spain, easyHotel is accelerating its growth across Europe. Recent appointments, such as that of Charley Le Peillet as the Development Director for France and Belgium, demonstrate the company’s commitment to expanding its reach in Europe. With easyHotel’s expansion strategy gaining momentum, Díaz’s appointment reflects the brand’s focus on optimizing operations and improving customer experience across all markets.

The company is also placing a strong emphasis on sustainability and efficiency. As part of its broader growth plans, easyHotel continues to focus on delivering a sustainable service model that aligns with both customer expectations and environmental goals. This includes reducing the brand’s carbon footprint and incorporating energy-efficient practices into its operations.

A Focus on Customer-Centric Leadership

One of the hallmarks of Guillermo Burgers Díaz’s leadership is his customer-centric approach. Throughout his career, he has been committed to ensuring that operations are streamlined to enhance the guest experience. At easyHotel, this approach will be integral to the brand’s growth strategy, as customer satisfaction is at the heart of the company’s operations. Under Díaz’s leadership, easyHotel will continue to prioritize operational efficiency while ensuring that guests receive a top-tier experience at every property.

A Bright Future for EasyHotel in Spain

With Guillermo Burgers Díaz now at the helm of operations in Spain, easyHotel is well-positioned to continue its impressive growth in one of Europe’s most important hospitality markets. His extensive experience in the industry and proven track record in driving operational success will ensure that the company maintains its trajectory of growth and profitability in Spain.

easyHotel’s expansion plans in Spain are set to continue with new properties slated for opening in Valencia and Alicante, further solidifying the company’s position as a leading budget hotel brand in the region. Díaz’s leadership will be central to ensuring that the brand continues to deliver excellent customer experiences, operational efficiency, and sustainable growth.

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