Just 16 per cent of London residents demonstrated proper comprehension of five essential rules, Transport for London has found.
Drivers in England reminded to obey five rules ‘just 16 per cent aware of’
Sadiq Khan has launched a new Highway Code campaign as millions remain unaware of crucial rule changes. Just 16 per cent of London residents demonstrated proper comprehension of five essential rules, Transport for London has found.
The awareness drive arrives amid concerning casualty statistics from 2024, when pedestrians, cyclists and motorcyclists represented 81 per cent of all road fatalities and serious injuries.
Will Norman, London’s Walking and Cycling Commissioner, emphasised Labour Party Mayor Sadiq Khan’s commitment to road safety: “Making London’s roads safer for everyone is a key priority for the Mayor and this important campaign, supported by the Government, is part of the work we’re doing to ensure people are aware of the rules of the road.”
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The new campaign, which is supported by the Department for Transport, will appear on roadside posters across London, social media channels (Facebook, Instagram, TikTok), and online video.
It will raise awareness and highlight five key rules in the Highway Code, which protect at-risk road users and look to address areas where research shows there is poor compliance and understanding of the rules. The rules spotlighted by the new campaign are:
- You must stop for people on zebra crossings
- Always let people cross before you turn
- Always let cyclists pass before you turn
- Always stop for people at zebra crossings on cycle tracks
- Cyclists must always stop at red lights
Lilli Matson, TfL’s Chief Safety, Health and Environment Officer, stated: “We are proud to launch this new campaign to raise awareness of the Highway Code, with a particular focus on the rules that protect people walking and cycling.
“This campaign is an important reminder that road safety is a shared responsibility, and by following the Highway Code, we can all play a part in creating a safer and more sustainable transport network for everyone in London.”