Home » CHINA TRAVEL NEWS » Croatia Joins Switzerland, Denmark, Japan, New Zealand and France in Attracting More Chinese Tourists to Boost Tourism
Published on
September 21, 2025
By: Tuhin Sarkar
Croatia joins Switzerland, Denmark, Japan, New Zealand, and France in a strategic effort to attract more Chinese tourists and boost tourism. These countries are leveraging their unique cultural offerings, stunning landscapes, and improved travel connections to capture the attention of Chinese visitors. As China’s growing middle class seeks international experiences, Croatia’s move to strengthen its tourism appeal is a game-changer. With direct flights, targeted marketing campaigns, and enhanced services for Chinese travelers, Croatia is now a top contender for Chinese tourists. This surge in tourism is set to boost not only Croatia’s economy but also its global reputation as a must-visit European destination. The country’s stunning coastlines, rich cultural heritage, and welcoming environment make it an irresistible option for Chinese travelers in 2025.
Croatia’s Strategic Push to Attract Chinese Tourists in 2025: A New Era of Travel Connections
In 2025, Croatia is making significant efforts to attract more Chinese tourists. As more people from China look to explore Europe, Croatia is working to make it easier for them to visit. Through better air travel links, marketing campaigns, and partnerships with Chinese travel agencies, Croatia aims to become a leading destination for Chinese tourists.
Air Connectivity and Direct Flights
One of the key strategies is improving air connectivity. Croatia has been in talks with Chinese airlines to launch direct flights between major Chinese cities like Beijing, Shanghai, and Guangzhou and Croatian cities such as Zagreb and Dubrovnik. These direct flights will make it much easier for Chinese tourists to visit Croatia. The Croatian government, along with the Croatian National Tourist Board (HTZ), is actively working on making travel more accessible for Chinese tourists by supporting these new routes.
Tourism Campaigns and Cultural Initiatives
Croatia is also running special marketing campaigns in China. These campaigns highlight the country’s rich history, stunning beaches, and cultural heritage. Croatia has joined international tourism fairs and promoted its attractions on Chinese social media platforms like WeChat and Weibo. The goal is to raise awareness and show Chinese tourists why Croatia is a perfect vacation spot.
To further enhance the experience, Croatia has invested in services that cater to Chinese visitors. Many tourist sites are offering Mandarin-speaking staff, and signs are now available in Chinese to help tourists navigate better.
Cooperation Between Croatia and China
Bilateral relations between Croatia and China are also playing a vital role in boosting tourism. The two countries have signed agreements to increase cooperation in tourism, trade, and cultural exchange. These agreements are designed to build stronger ties and promote mutual benefits. This collaboration is not only helping to bring more Chinese tourists to Croatia but also making the country more appealing as a business and travel destination.
Chinese tourists have become a significant force in global travel, and 2025 is shaping up to be a remarkable year for international tourism, as countries worldwide prepare to welcome them with open arms. With Chinese travelers eager to explore new destinations and cultures, countries have focused on enhancing their offerings and making it easier for them to travel. At the same time, Chinese airlines have expanded their international routes, connecting more destinations across the globe. This article delves into the countries attracting Chinese tourists for the 2025 season, along with the exciting new airline routes that are boosting global connectivity.
Why Chinese Tourists are Key to Global Tourism in 2025
Chinese tourists have always been among the most avid travelers globally. With an ever-growing middle class and a booming economy, more people from China are embarking on international trips. In 2025, this trend is expected to grow further as Chinese visitors continue to explore Europe, the Americas, Asia, and beyond. According to official data, Chinese outbound tourism is expected to surge by 35% compared to previous years, thanks to enhanced visa policies, better flight connectivity, and targeted tourism campaigns from destination countries.
Top Destinations Attracting Chinese Tourists in 2025
As Chinese tourism continues to expand, a number of countries are seeing significant increases in visitors from China. These destinations are working hard to make their countries more accessible and appealing to Chinese travelers.
Switzerland: A Top Destination for Chinese Tourists
Switzerland has become one of the hottest European destinations for Chinese visitors. Known for its pristine natural beauty, luxury tourism offerings, and famous ski resorts, Switzerland attracts a large number of Chinese tourists year after year. The Swiss Federal Railways has seen a notable increase in bookings from China, especially for trips to ski resorts and cultural landmarks.
The Swiss Tourism Board has also ramped up efforts to promote the country in China, focusing on experiences like high-end shopping, scenic train rides, and skiing in the Swiss Alps. Additionally, the Swiss government has made it easier for Chinese nationals to get visas, which has boosted tourism numbers.
Denmark: A Growing Hub for Chinese Tourists
Denmark is another country that is successfully attracting Chinese visitors. Copenhagen, the country’s capital, is becoming a popular spot for Chinese tourists seeking a mix of history, culture, and modernity. Denmark’s tourism board has been focusing on showcasing the country’s vibrant cultural scene, stunning architecture, and excellent food offerings.
The Danish government has also made it easier for Chinese tourists to visit by easing visa requirements and improving flight connectivity. These efforts have contributed to an increase in Chinese tourism to Denmark, with more Chinese travelers seeking out unique cultural experiences.
New Zealand: A Nature Lover’s Dream
New Zealand remains a favorite destination for Chinese tourists. Its stunning landscapes, adventure tourism activities, and diverse ecosystems continue to draw Chinese visitors. The New Zealand Tourism Board has reported a steady rise in Chinese arrivals, particularly from key cities like Beijing, Shanghai, and Guangzhou.
The country’s world-class eco-tourism options, including its famous hiking trails and wildlife experiences, are major selling points. Chinese tourists, known for their love of nature and adventure, are flocking to New Zealand for experiences that include bungee jumping, hiking, and wildlife watching.
France: The Allure of Paris and Beyond
France has long been one of the most visited countries by Chinese tourists. Paris, with its iconic landmarks like the Eiffel Tower, Louvre Museum, and Notre-Dame Cathedral, continues to be the most sought-after destination. However, French regions outside Paris are also becoming increasingly popular among Chinese visitors. Areas such as Provence, Nice, and Lyon offer charming landscapes, fine wines, and a touch of luxury that appeals to the growing Chinese middle class.
In 2025, France will continue to build on this strong demand by offering more Mandarin-speaking staff at major tourist attractions and launching targeted marketing campaigns in Chinese media outlets. The French government has also introduced measures to improve the tourism experience for Chinese visitors, including special services at airports and streamlined visa processes.
Japan: The Familiar Favourite
Japan continues to be one of the top choices for Chinese travelers. With its blend of modern technology, rich culture, and world-famous cuisine, Japan remains a go-to destination for many Chinese tourists. The Japan National Tourism Organization has reported an uptick in visitors from China, especially during traditional holidays and festivals.
In recent years, Japan has focused on attracting Chinese tourists through cultural exchange programs and special events like cherry blossom viewing and Japanese New Year celebrations. Additionally, marketing campaigns in Chinese cities have helped raise awareness of the unique experiences that Japan offers.
New Airline Routes and Expanding Connectivity for Chinese Tourists
Along with countries making efforts to attract Chinese visitors, airlines from China are working hard to expand their international routes. The increase in the number of routes from China to various parts of the world is making it easier for Chinese tourists to travel and explore new destinations.
China Southern Airlines: Expanding to Europe and the Middle East
China Southern Airlines has been actively expanding its international network. The airline has launched new routes that connect major Chinese cities to destinations in Europe and the Middle East, allowing Chinese tourists greater access to global travel.
One of the most notable new routes is the direct flight between Beijing Daxing International Airport and Doha, Qatar. This flight is expected to cater to the growing demand for travel between China and the Middle East. Additionally, China Southern Airlines is offering more options to European cities, including Milan, Zurich, and Paris, helping Chinese travelers access more destinations.
Air China: Strengthening Ties with Central Asia
Air China has also introduced several new routes, particularly to Central Asia. Direct flights now connect Beijing to cities like Tashkent in Uzbekistan and Almaty in Kazakhstan, improving travel access to these emerging tourist destinations for Chinese visitors.
These new routes are part of a broader strategy to strengthen China’s position as a global aviation hub. The airline’s expansion into Central Asia is significant, as these regions are seeing a rise in Chinese tourists seeking new, culturally rich destinations.
China Eastern Airlines: New Flights to Europe and Beyond
China Eastern Airlines is further expanding its international routes by adding more destinations across Europe. Direct flights from Shanghai to Geneva, Milan, and Copenhagen have been introduced, making it easier for Chinese tourists to explore these major European cities.
China Eastern’s expansion reflects the airline’s strategy to cater to the growing demand from Chinese travelers seeking European destinations. With more flight options available, Chinese tourists are now able to access more of Europe, opening up new travel opportunities.
Spring Airlines: Connecting China with Southeast Asia
Spring Airlines, known for its budget-friendly flights, has also expanded its network to Southeast Asia. New routes from Guangzhou to destinations like Phnom Penh, Jeju Island, and Chiang Mai are attracting Chinese tourists looking for affordable options to explore Southeast Asia.
Southeast Asia is a popular destination for Chinese travelers due to its proximity and diverse range of experiences, from tropical beaches to rich cultural heritage sites. These new routes are expected to meet the growing demand for travel to the region.
The Impact of Enhanced Visa Policies and Airport Infrastructure
Countries around the world are also implementing new visa policies to make it easier for Chinese tourists to visit. For example, many European countries are offering faster visa processing times and multiple-entry visas for Chinese visitors. This is part of a broader strategy to encourage more Chinese tourists to visit these countries.
At the same time, airports in China are improving their infrastructure to facilitate the growth of international travel. New airports, like Beijing Daxing International, have been designed to handle the increasing number of international flights and passengers. The improved facilities make it easier for Chinese tourists to travel abroad while offering a more seamless experience at home.
The Growing Role of Digital and Social Media in Attracting Chinese Tourists
As Chinese tourists become more tech-savvy, countries are leveraging digital and social media platforms to reach potential visitors. Social media platforms like WeChat and Weibo are being used by tourism boards to engage with Chinese travelers, offering tailored travel advice, promotions, and updates.
Additionally, Chinese tourists are increasingly using mobile apps to plan their travels, book accommodations, and find attractions. This shift to digital travel planning has led many countries and airlines to invest in Chinese-language websites, mobile apps, and marketing campaigns aimed at the Chinese market.
Croatia: A Hidden Gem for Chinese Tourists– The Ultimate Travel Guide
As 2025 approaches, Croatia has firmly positioned itself as one of the top European destinations for Chinese tourists. With its stunning coastline, ancient history, and vibrant culture, Croatia has something for every type of traveler. From the bustling streets of Dubrovnik to the serene beauty of Plitvice Lakes National Park, this guide will take you through the must-visit attractions, new flight routes, and the best hotels and Airbnbs for a truly unforgettable Croatian experience.
Top Tourist Attractions in CroatiaDubrovnik: The Pearl of the Adriatic
Dubrovnik, often referred to as the “Pearl of the Adriatic,” is undoubtedly one of Croatia’s most iconic cities. Its Old Town is a UNESCO World Heritage site, and its well-preserved medieval walls and narrow cobbled streets are a delight to explore. You can walk along the city walls, where the views of the sparkling Adriatic Sea and terracotta rooftops are simply breathtaking. Dubrovnik also boasts historic landmarks like the Rector’s Palace and the stunning Sponza Palace, which offer insights into the city’s fascinating past. For many Chinese travelers, this city is a bucket-list destination.
Plitvice Lakes National Park: A Nature Lover’s Dream
For nature lovers, Plitvice Lakes National Park is a must-see. Known for its crystal-clear lakes, cascading waterfalls, and lush greenery, it is Croatia’s most visited national park. It’s a paradise for those who enjoy outdoor activities like hiking and photography. The park’s network of walking trails offers spectacular views of the pristine lakes and forests, making it a perfect escape into nature. For Chinese tourists seeking tranquility and awe-inspiring landscapes, Plitvice Lakes is a dream come true.
Split: Where Ancient History Meets Mediterranean Vibes
Split, the second-largest city in Croatia, is another major attraction for Chinese tourists. Home to the impressive Diocletian’s Palace, Split offers a unique blend of Roman history and modern Mediterranean charm. The palace is a UNESCO World Heritage site, and walking through its labyrinthine corridors feels like stepping back in time. After soaking in the city’s ancient history, visitors can enjoy Split’s vibrant cafes, seafood restaurants, and lively nightlife. With its beautiful beaches and warm climate, Split is a perfect summer destination.
Hvar: Sun, Sea, and Lavender Fields
Hvar, one of Croatia’s most beautiful islands, is a hotspot for those looking for a combination of sun, relaxation, and vibrant nightlife. Famous for its Mediterranean climate, lavender fields, and sparkling beaches, Hvar attracts not only nature enthusiasts but also those seeking a lively vacation atmosphere. The island has some of Croatia’s most luxurious hotels, chic beach clubs, and high-end restaurants. Whether you’re sipping cocktails on a rooftop bar or exploring the historic St. Stephen’s Cathedral, Hvar is the epitome of a luxurious Croatian getaway.
Korčula: A Quiet Escape with Rich History
Often dubbed “Little Dubrovnik,” the island of Korčula offers a more relaxed atmosphere compared to the bustling cities of the mainland. Its medieval architecture, narrow streets, and fortified walls reflect its rich history. Korčula is also known as the birthplace of Marco Polo, and you can visit the house where he was allegedly born. For Chinese travelers seeking a quiet, picturesque escape, Korčula’s stunning beaches, charming old town, and welcoming atmosphere make it a hidden gem in Croatia.
New Airline Routes from China to Croatia
As Croatian tourism continues to grow, particularly among Chinese travelers, the country is working hard to improve its connectivity with China. Several Chinese airlines, including Air China, Hainan Airlines, and China Southern Airlines, have introduced new routes that connect major Chinese cities like Beijing, Shanghai, and Guangzhou to Croatia’s largest airports, including Zagreb, Dubrovnik, and Split.
For example, Air China has announced direct flights between Beijing and Zagreb, making it much easier for Chinese tourists to visit Croatia without needing to transit through other European hubs. Additionally, Hainan Airlines has launched direct routes from Shanghai to Dubrovnik, offering travelers a direct connection to one of Croatia’s most iconic coastal cities. These new flights are a game-changer for Chinese travelers looking to explore Croatia, as they significantly reduce travel time and increase accessibility.
The introduction of these direct flights aligns with Croatia’s broader strategy to attract more international tourists. In addition to the established routes, Croatian tourism authorities are in ongoing discussions with other Chinese airlines to expand the network further, ensuring that more Chinese tourists can easily access the country’s top destinations.
Hotels and Airbnbs in Croatia
Whether you prefer the luxury of five-star hotels or the homely comfort of an Airbnb, Croatia offers a range of accommodations to suit every type of traveler.
Luxury Hotels: Pampering and Prestige
For those seeking luxury, Croatia boasts some world-class hotels that offer more than just a place to stay—they offer an experience. The Rixos Premium Dubrovnik is an excellent choice for anyone looking to stay in the heart of the city. With a private beach, a beautiful outdoor pool, and breathtaking views of the Adriatic Sea, this hotel is perfect for Chinese tourists looking to indulge. The hotel also features a spa, fine dining options, and easy access to Dubrovnik’s Old Town, making it a convenient and luxurious choice.
Another top-tier hotel is Meneghetti Wine Hotel & Winery in Istria. This five-star property combines luxury accommodation with a winery experience. The hotel offers a tranquil atmosphere with its private villas, gourmet restaurants, and access to Croatia’s best vineyards. For Chinese visitors who want to immerse themselves in local culture while enjoying a high-end stay, Meneghetti is the ultimate destination.
Airbnbs: Cozy, Authentic, and Budget-Friendly
For travelers looking for a more local and affordable experience, Airbnb offers many great options in Croatia. In Petrčane, a beautiful village near Zadar, you can book the Casa AL ESTE—a modern villa with a pool and sauna, ideal for families or small groups. This Airbnb offers the perfect blend of comfort and luxury, giving travelers a private and peaceful retreat.
Another great option is a charming stone house in Kurili, a picturesque town in Istria. This Airbnb offers a beautiful mix of traditional Istrian architecture with modern amenities like a jacuzzi and BBQ area. It’s perfect for travelers who want a more authentic experience while enjoying the comforts of home.
For Chinese tourists seeking an immersive stay, Croatia’s Airbnb options offer a great way to experience the country like a local. Many properties are located near popular attractions, allowing easy access to the best of Croatia while enjoying a cozy home away from home.
Why Chinese Tourists are Flocking to Croatia
As Croatia continues to enhance its infrastructure, including the introduction of direct flights from China, it’s becoming increasingly popular among Chinese tourists. The Croatian National Tourist Board has been working hard to promote the country in China through targeted marketing campaigns, social media outreach, and partnerships with Chinese travel agencies. With its blend of rich culture, stunning landscapes, and luxury offerings, Croatia is an attractive destination for Chinese visitors looking for a unique European experience.
Additionally, the Croatian government has been making efforts to cater to Chinese tourists by improving visa processes, offering Mandarin-speaking staff at tourist sites, and providing Chinese-language signage in popular tourist areas. These efforts are ensuring that Chinese visitors feel welcome and well-catered to when they visit Croatia.
A New Horizon for Chinese Tourism
Croatia’s appeal is undeniable, especially for Chinese tourists seeking a mix of rich history, natural beauty, and modern conveniences. With new direct flight routes, luxurious accommodations, and a growing reputation as a top European destination, Croatia is perfectly positioned to continue attracting Chinese travelers in 2025 and beyond. Whether you’re exploring the ancient city walls of Dubrovnik, hiking through Plitvice Lakes, or lounging on the beaches of Hvar, Croatia offers something special for every visitor. It’s time to discover why this beautiful country should be at the top of your travel list.
The Future of Chinese Tourism and Airline Routes
The surge in Chinese tourism for 2025 is not just a trend—it’s a lasting shift in global travel patterns. With countries enhancing their appeal to Chinese visitors and airlines expanding their routes, the 2025 tourism season is set to be a record-breaking year for international travel. The ongoing collaboration between governments, airlines, and tourism boards is helping shape a new era of global tourism, where Chinese tourists are not just visitors but also vital contributors to the tourism economies of many countries.
As China’s outbound tourism continues to grow, we can expect even more exciting developments in the coming years. For now, the countries and airlines that are leading the way in 2025 are setting the stage for the future of global travel, making it easier than ever for Chinese tourists to explore the world.
