It has eight traders operating there and occupies a prominent space on the business park that houses Marks & Spencer, Sainsbury’s and Poundland.
“We want to bring the culture to places seen as quite concrete sterile places,” said James.
“By having the opportunity to put a day market [in Longbridge] on a Saturday, we saw that there was real interest for people to come get street food alongside maybe visiting the shopping area.”
And now it’s the Black Country’s turn for a bit of the Digbeth Dining Club magic.
The 450-capacity Dockworks Waterfront is a 7,000 sq ft (659 sq m) space, which will span two rooms and create up to 50 jobs.
It will offer live music, comedy events, quizzes, sports screenings and independent markets, alongside food traders.
The venture is transforming the former Round Oak Steelworks, a canalside spot that has been empty for the last 15 years.
It is due to open early next year, and after other successes, the future is definitely looking bright for the DDC team and the myriad food specialists they work alongside.
“We’ve worked with people who are starting out or they’re doing this as a bit of a project to start with, and then they become successful, that’s what we love,” he said.