Celebrating innovation, talent and excellence in Wales’ customer experience industry at the Cnect Wales Contact Centre Awards 2025
The stars of Wales’ customer service sector were celebrated in style at the 27th annual Cnect Wales Awards, held on 26th September at Cardiff City Stadium with guest host, comedian, television presenter and actor Joel Dommett.
Supported by headline sponsor Jomo People, the sold-out event brought together more than 500 industry professionals to recognise the innovation, talent, and excellence across Wales’ thriving customer experience industry, which contributes over £650m annually to the Welsh economy and employs 32,000 people.
This year’s awards reflected the adaptability and creativity of an industry that continues to evolve in the face of technological change, shifting employee expectations, and ever-higher customer demands. Innovation in talent development shone through as The Consumer Helpline (TCH Group) was awarded Gold for Best Talent Programme, recognising its forward-thinking approach to nurturing skills and meeting business needs.
The evening also saw the introduction of a brand-new category, Best Working Environment, which celebrates organisations making a difference not only for their people but also for the environment and wider sustainability. Starling Bank claimed the inaugural award, demonstrating how investment in culture and sustainability can go hand in hand with high performance.
Diversity and inclusion were recognised as being key to excellence, with BBC Cymru Wales winning the Diversity, Equality & Inclusion Award, while the final company award Business of the Year was split into three categories. Sky Cardiff received the Best Community Award, Starling Bank was named Best Inhouse Business of the Year, and SSCL took the title of Best Outsource Business of the Year, all demonstrating the breadth of talent and innovation within the sector.
Individual achievements were also in the spotlight. Amy Dicomidis of Capital on Tap was named Customer Contact Leader of the Year. Meanwhile, the Senior Leader of the Year Award celebrated both inhouse and outsourced leadership, with Trish Norman of Lenvi (inhouse) and Nicholas Miles of CGI (outsource) taking home the top honours.
Sandra Busby, Managing Director of Cnect Wales, said:
“This year’s winners highlight the creativity, dedication, and innovation that make Wales a leader in customer experience. From harnessing technology and AI, to redefining talent strategies, to championing inclusivity and transforming customer support, our finalists and winners have set an incredible benchmark for excellence. We are proud to celebrate not only their achievements but the industry’s vital contribution to the economy and communities across Wales.”
Katie Lee, Co-Founder and Talent Partner at Jomo People, added:
“We’re super proud to be back as headline sponsors of the Wales Cnect Awards for another year. It’s such a fantastic way to celebrate the amazing people working across contact centres in Wales – people from all sorts of backgrounds who bring so much energy, skill, and heart to what they do.
Every year, the diversity of the entries reminds us just how vibrant and varied this industry is. These awards aren’t just about recognising individual achievements; they’re a chance to showcase the whole sector and the vital role it plays in communities across Wales. Being part of this event means we get to support and champion the people behind the scenes who make such a difference and that’s something we’re proud to do year after year.”
Cnect Wales extends its gratitude to all sponsors who made the awards possible, including headline sponsor Jomo People and category sponsors: Welsh Government, Starling Bank, Systems X, Hapus People, Admiral, Capital on Tap, Cardiff Council/Invest in Cardiff, Deloitte, IRIS, Talent Tent.
Awards Winners can be found by Clicking Here
The Cnect Wales Awards (previously the Welsh Contact Centre Forum Awards) are the premier annual awards for the customer contact and shared services industry in Wales. Now in their 27th year, the awards celebrate the people, teams, and organisations driving excellence across the sector. Recognising both individual and organisational achievements, categories cover everything from apprentices and frontline advisors to senior leaders, talent development, technology innovation, and workplace culture.
The awards are organised by Cnect Wales, the only dedicated forum for contact centres and shared services in Wales, representing more than 300 member organisations and 35,000 employees.
Facebook
Twitter
LinkedIn
Email
Print