Every time Mitchell Halliday has come to the city, there have been huge queues waiting to meet him
TikTok star Mitchell Halliday aka Made by Mitchell in Liverpool
TikTok sensation Made by Mitchell has confirmed he will be returning to Liverpool with a pop-up store. The influencer, whose real name is Mitchell Halliday, has been teasing his followers across his various social media platforms for weeks now.
The 26-year-old’s make-up brand is best known for its Blursh Balm and Curve Case with the beauty guru racking up over one million followers thanks to his distinctive and vibrant looks. The last time the artist came to the city hundreds gathered to get their hands on some of his bestsellers.
He was spotted in four different locations around Liverpool, leaving clues for fans to find out where he was. This time around, details are still just as sparse – for now anyway.
Posting to one of his official accounts, he said: “Spending the day organising our first ever pop up store. Liverpool, we are coming”. The video was accompanied with the caption: “Coming soon”. It has been hinted that the pop-up store will be festive.
Queues waiting to see TikTok star Mitchell at Boots in Clayton Square , Liverpool(Image: Liverpool ECHO)
Mitchell founded his brand in 2020 and it wasn’t long before he took the industry by storm. In just one, mainly thanks to TikTok shop, the business made £1m. In a separate, week-long campaign, the brand made £2m.
Until the pop-up shop arrives, make-up fans can continue to by Made By Mitchell products at Clayton Square Boots. Back in July, the artist came to the shopping destination to promote the collaboration with huge queues once again forming.
Made by Mitchell is now available at Boots, both in stores and online(Image: Boots)
He said: “To partner with Boots is a major milestone moment for Made by Mitchell and something we have dreamed of since the beginning.
“Our shared brand values and the unrivalled accessibility Boots can offer, mean that people all over the country now have the opportunity to try our products.
“As a makeup artist myself, being able to shop products in-store, try out different shades and feel the textures has always been so important and I am so excited this will now be an option for our customers nationwide.”
Mithcell, from Made By Mitchell, meeting fans at Boots(Image: Liverpool ECHO)
Some of the Made by Mitchell products found on the Boots shelves included the shine slime body glow, graph-ink liner, all smudge no budge cream eyeliner and the blush lights.
At the time, Alice Rafferty, director of luxury beauty and cosmetics at Boots, said “As the home of beauty on the high street, we are committed to bringing the very best brands to our customers and we are delighted Made by Mitchell has joined our selection of over 500 beauty brands at Boots.
“It is our mission to make the most in-demand products more accessible, and after taking social media by storm we are thrilled to bring Mitchell’s iconic cosmetics to our beauty aisles for customers to test, swatch and play.”