Home » Destination News » Ajman Tourism Roadshow in France to Foster New Partnerships and Boost Visitor Numbers
Published on
October 6, 2025
The Ajman Department of Tourism Development (ADTD) has begun a promotional roadshow in France, which is part of their commitment to position Ajman as a leading tourism hub internationally. The roadshow, which commenced today, is visiting many of the French principal cities, such as Nice, Lyon, and Paris, until October 10, 2025.
This strategic initiative is designed to strengthen tourism partnerships and explore new opportunities for collaboration with key players in the French tourism market. Through these meetings and events, the ADTD aims to showcase Ajman’s diverse tourism offerings while reinforcing its commitment to promoting sustainable tourism development and innovative partnerships in the travel industry.
Promoting Ajman’s Unique Tourism Experience to French Travellers
The roadshow is part of Ajman’s strategy to raise international awareness of the emirate as a premier tourism hub. H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, highlighted that this visit goes beyond traditional tourism promotion, focusing on providing an authentic, holistic experience that blends the emirate’s rich cultural heritage with its modern infrastructure and high-quality hospitality.
The visit aligns with Ajman’s broader strategy to capitalise on the increasing interest from French travellers in Gulf region tourism. The UAE continues to be a top destination for European tourists, particularly those seeking a blend of cultural experiences and luxury travel. Through this roadshow, the ADTD aims to present Ajman as an attractive, accessible destination for both leisure and business travellers, offering unique and diverse experiences.
Building Stronger Partnerships and Expanding Tourism Opportunities
During the roadshow, the delegation will meet with prominent French tourism operators to foster new partnerships and expand Ajman’s presence in the European market. The discussions will focus on sustainable tourism development, sharing expertise, and exploring ways to increase Ajman’s visibility as a cultural and modern tourism destination in the Gulf.
Ajman’s leadership in tourism innovation will be highlighted as the emirate continues to grow its tourism infrastructure and new tourism projects. These efforts aim to attract more international visitors, particularly from Europe, by offering seamless travel experiences that showcase the best of Emirati hospitality, cultural heritage, and cutting-edge technology.
Ajman’s Vision for Global Tourism Recognition
The Ajman tourism roadshow also reflects the Department’s broader vision of enhancing the emirate’s reputation on the international tourism map. By engaging with top French industry figures, ADTD hopes to create a sustainable tourism model that can serve as a benchmark for other Gulf region destinations.
The roadshow will also provide a platform to introduce Ajman’s new tourism projects, further cementing the emirate’s place as a global leader in tourism. These projects, which focus on luxury tourism, adventure tourism, and cultural experiences, are designed to cater to the diverse needs of international travellers, including French and other European tourists.
Ajman’s Commitment to Becoming a Global Tourism Hub
The Ajman Department of Tourism Development’s roadshow in France marks a key step in the emirate’s commitment to becoming a leading global tourism destination. By engaging with the French tourism industry, showcasing its cultural richness, and highlighting its modern infrastructure, Ajman is poised to attract more visitors from Europe and beyond. With this initiative, Ajman reaffirms its goal to offer a unique, accessible, and sustainable travel experience that resonates with travellers worldwide.
The roadshow will act as a significant milestone in building stronger links between Ajman and the European market, ensuring that the emirate develops as a destination that offers unique experiences for all travellers.
