Virgin Media has announced another price hike that will see millions of customers paying more for their broadband deals. From October 2025, all new and re-contracting customers will face a fixed increase of £4 per month or £48 a year. The change affects broadband-only and broadband-and-TV bundles.

The move follows similar rises from BT, EE and Plusnet, which all introduced £4 monthly increases earlier this year. Hyperoptic, Vodafone and TalkTalk have also raised their prices, but by a slightly lower £3 per month. It means Virgin Media is now matching the most expensive broadband price policies in the country, with many households being locked into above-inflation rises throughout their contracts.

According to consumer group Which?, Virgin Media introduced a fixed-price rise policy in January 2025 after new rules were brought in by Ofcom.

At that time, it introduced a price rise of £3.50 per month each year for broadband‑only plans. But the company has now increased that to £4 per month for all new customers.

Which? warned that anyone signing or renewing a deal with Virgin Media will be subject to the new price terms from day one, and said it’s more important than ever for customers to shop around.

While many major providers are increasing prices, not all of them do so during your contract period.

Utility Warehouse and Zen Internet both promise not to raise prices at all while you’re still within your minimum term.

Sky and Now Broadband have avoided locking price hikes into contracts, but they still reserve the right to change prices mid-contract.

Sky typically announces its annual increases in February.

The change means Virgin Media now shares the highest mid-contract price hike tier with BT, EE, and Plusnet. Here’s how the major providers compare:

  • Virgin Media: £4 per month (October 2025)
  • BT: £4 per month (July 2025)
  • EE: £4 per month (July 2025)
  • Plusnet: £4 per month (August 2025)
  • Hyperoptic: £3 per month (June 2025)
  • TalkTalk: £3 per month (August 2024)
  • Vodafone: £3 per month (July 2024)

Existing Virgin Media customers will not be hit by the higher rises immediately, but they will be affected when their current contract ends.

At that point, anyone choosing to stay will have to agree to the new terms, including the £4 monthly rise.

To avoid the extra cost, customers are advised to look at alternatives using a broadband comparison tool.

Many homes now have access to full fibre networks from Openreach providers like Sky, Zen and Utility Warehouse, and switching is easier than ever thanks to the new One Touch Switch system.