DS Smith has worked with the Carlsberg Group to develop a recyclable display solution as a part of the launch of Carlberg`s premium beer brand, Kronenbourg 1664 Blanc in Germany.
The fibre-based corrugated cardboard point-of-sale (POS) display features a contour-cut bottle silhouette, refined offset printing with varnish finishing, and a printed inner cover that enhances the premium look and feel of the brand.
DS Smith said the use of coated kraft liner paper ‘ensures durability’ and reduces the need for plastic or composite materials.
“The launch of 1664 BLANC in Germany was a key milestone for us, and DS Smith’s display played a crucial role in bringing the brand to life at the point of sale,” said Franz Engelhardt, channel marketing manager 1664 Blanc, from Carlsberg Group, Germany. “Its premium look and eye-catching appearance, combined with sustainable materials, helped us create a memorable first impression and a successful market entry.”
Ronny Paassen, strategic account manager, DS Smith, said: “This project with Carlsberg is a great example of how sustainable design and material innovation can deliver both performance and environmental responsibility.”