Home » TRAVEL EVENT NEWS » VisitBritain Hosts October Workshops For Canadian Advisors On 2026 Tourism In England, Scotland And Wales

Published on
October 9, 2025

VisitBritain looks forward to hosting a set of workshops this October to better engage with Canadian travel agents while promoting travel to England, Scotland and Wales for the year 2026. These sessions are being organized in cooperation with Canadian tour operators and airlines and in close partnership with VisitWales, VisitScotland, WestJet, Edmonton International Airport, Air Transat and others.

The events, taking place in Calgary, Edmonton and Mississauga, are designed to provide Canadian travel advisors with valuable insights into the diverse range of products and itineraries available for 2026. Through these workshops, VisitBritain hopes to cultivate a greater understanding of the UK’s offerings and inspire more Canadians to consider the UK for their travel destinations.

The first event will be held in Calgary on October 15, followed by Edmonton on October 16, and will conclude in Mississauga on October 29. These cities were selected due to their proximity to major Canadian markets with high potential for UK-bound tourism.

Promoting Key UK Destinations

The primary goal of these workshops is to educate travel professionals on the latest products and services available for tourists visiting England, Scotland, and Wales. Participants will learn about new itineraries, bespoke travel experiences, and tourism features that appeal to various Canadian demographics. This will allow Canadian advisors to better cater to the growing demand for UK travel, offering personalized recommendations to their clients.

Among the key highlights for 2026 are new immersive experiences that align with cultural trends and evolving tourist preferences. For example, Harry Potter enthusiasts can expect more wizarding experiences, such as practicing broom skills at Alnwick Castle in Northumberland, one of the UK’s iconic filming locations for the beloved franchise. Similarly, Scotland will spotlight its historic castles and whisky tours, and Wales will promote its outdoor activities, including hiking and adventure tourism in its stunning national parks.

A Partnership for Growth

This partnership between VisitBritain and Canadian tour operators like RIT, Globus, CIE Tours, and Indus Travels will also offer opportunities for travel agents to engage with the UK’s top airlines, such as WestJet and Air Transat, which will feature discounted or tailored flight options to key destinations in the UK. By working together, these stakeholders aim to increase the frequency of direct flights from Canadian cities to the UK, further facilitating travel to the region.

As the global travel industry rebounds, VisitBritain has seen a resurgence in Canadian tourists choosing the UK as their preferred destination. According to a recent report from VisitBritain, Canada ranks among the top countries sending visitors to the UK. The workshops are part of the ongoing efforts to sustain and build on this momentum by offering Canadian travelers more options and opportunities for a unique experience in the UK.

Enhancing the Travel Agent Experience

By attending these workshops, Canadian travel agents will gain a comprehensive understanding of the UK’s rich diversity, from historical landmarks like the Tower of London and Edinburgh Castle to newer attractions like the Cotswolds’ luxurious spas and adventure tourism in Snowdonia. This knowledge will allow agents to recommend specific destinations and activities to fit the needs of various travelers, whether they are interested in a cultural journey, a nature escape, or a family vacation.

VisitBritain has always been committed to providing the tools and resources that help its partners and advisors deliver exceptional travel experiences to their clients.

Supporting the UK’s Post-Pandemic Recovery

In light of the challenges faced during the pandemic, the UK government and tourism bodies like VisitBritain are keen to further stimulate the country’s tourism industry. As part of the UK’s post-pandemic recovery, attracting more international tourists from key markets, including Canada, is a vital part of the strategy. These workshops will also allow Canadian agents to provide up-to-date information about health and safety protocols, ensuring that tourists feel confident and secure when planning their trips.

With the UK being a hub for culture, history, and adventure, the workshops aim to highlight the versatility of the region, offering Canadian tourists everything from cosmopolitan city breaks in London to serene countryside escapes in rural Wales and Scotland.

A Future of Partnership and Growth

The October workshops hosted by VisitBritain and its Canadian partners represent a promising future for tourism between Canada and the UK. Through these events, travel agents will not only gain deeper knowledge about England, Scotland, and Wales but also uncover new opportunities for collaboration, driving more Canadian tourists to the UK in 2026 and beyond. This initiative is poised to make a lasting impact on the relationship between both nations, ensuring a continuous flow of tourism that will benefit both the UK’s tourism sector and the Canadian travel industry.

To focus on promoting tourism and building relationships, Maintain focus on innovation and Partnership on Travel is committed, assisting travel agents from Canada in providing unique, challenging experiences in the UK.