Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more
October marks Breast Cancer Awareness Month – a time to support vital charities such as Breast Cancer Now, The Pink Ribbon Foundation, and CoppaFeel!, while refreshing your wardrobe with products that give back.
This year, several brands are leading the charge with special collections that help fund life-saving work.
Among them are Karen Millen and Sezane, both favourites of the Princess of Wales, along with Next, George at Asda, ghd and Philip Kingsley.
From fashion to beauty, these brands prove that small purchases can make a big impact. Shop pink this October and support the fight against breast cancer.
Throughout October, Karen Millen is donating 5 per cent of sales from every pink piece to Breast Cancer Now.
The collection spans over 200 products, including the iconic Forever Pleat Midi Dress, famously worn in yellow by the Princess of Wales during a 2022 visit to the Royal Surrey County Hospital.
Crafted from structured crepe, the frock features a flattering V-neckline, short sleeves and an elegant pleated skirt that falls to the shin – a timeless silhouette for both office and evening.
£5 from every magenta Forever Dress goes directly to Breast Cancer Now, while 5 per cent of sales from all other pink pieces will also support the charity.
On the first Wednesday of every month, royal-approved label Sézane donates 100 per cent of profits from its Pink Creation line and 10 per cent of daily denim sales to its DEMAIN social impact programme.
Funds raised support women’s health charities, including The Pink Ribbon Foundation, which helps those affected by breast cancer and advances early detection and treatment.
100% of the net sales profits donated to charity
ghd’s limited-edition Pink Sorbet Collection includes five styling tools – among them, the cult-favourite Gold Straightener, promising smoother hair with 65 per cent more shine.
With every purchase, £10 is donated to Breast Cancer Now, helping to fund life-saving research and awareness campaigns.
£10 from every purchase is donated to Breast Cancer Now
Next’s Everglow Collection has launched just in time for cosy season. Even better, 100 per cent of profits from each item will go to CoppaFeel!, the UK’s only youth-focused breast cancer awareness charity.
CoppaFeel! is on a mission to get every 18–24-year-old regularly checking their chest – because early detection saves lives.
100% of the profits will be donated to CoppaFeel!
George is once again supporting Asda Tickled Pink, offering over 30 pink-themed products this October.
Each item includes a minimum 10 per cent donation split 70/30 between Breast Cancer Now and CoppaFeel!. It’s an easy, affordable way to show your support while stocking up on seasonal essentials.
Australian B-Corp favourite Boody has brought back its limited-edition pink underwear range – comfortable, sustainable and charitable.
Every item sold helps support CoppaFeel!, with £2 donated for each bra and £1 for each pair of knickers.
Long-time advocate Avon continues its Breast Cancer Promise with a vibrant range of Breast Cancer Awareness products.
Throughout October, 10 per cent of profits from the collection will be donated to CoppaFeel!, supporting their mission to raise awareness and promote early detection.
The No Scent, No Colour range from Philip Kingsley was originally developed for the founder’s wife, Joan, during her chemotherapy treatment for breast cancer.
Today, 50p from every 250ml shampoo or 200ml conditioner sold is donated to Look Good Feel Better, a charity dedicated to improving the emotional wellbeing and self-confidence of people undergoing cancer treatment.