A mum has shared the contents of a 25p B&M colouring book that she was forced to ‘vet’ before allowing her two-year-old child to see it due to the ‘disturbing’ content
13:17, 25 Apr 2025Updated 13:17, 25 Apr 2025
A mum was left baffled by the contents of colouring book she bought for her two-year old child (stock image)
A mum has shared her alarm online at the odd illustrations she found in a B&M colouring book after she was forced to “vet” the pages before handing it to her young child. Aimee, who said she bought the book from a charity shop, revealed on Reddit: “This colouring book from B&M – honestly it’s a game of pick your favourite.”
She added: “The really creepy, disturbing stuff? Or the dangerous ‘wrap a ribbon around your face, kids’? Or what about the adults having a really serious conversation?” Relieved she’d given it a once over following her purchase, Aimee continued: “So glad I vetted this before my two-year old got to it!” Whilst admitting she has no idea on the age of ‘Mega Jumbo Colouring Book’, she revealed that she paid 25p for it.
In response to those who questioned whether her images were an AI prank, meanwhile, Aimee went on to share a snap of the book’s barcode, which suggested it was a genuine B&M product at one point in time.
Bizarre pages included a flying bell, a person dressed as a tyre spying on their neighbour through hedge growth, and a girl riding a horse with four human legs. One fellow Reddit user curiously inquired: “Did you rip out those pages and left the rest, (not unsettling ones? ) for your kid to colour?”
To which Aimee replied: “Yeah I’ve ripped them out. I can confirm they were in with the other normal (if bad quality) colouring sheets.”
Elsewhere a baffled Reddit user from overseas questioned: “What’s B&M? This is the stuff of nightmares.” Aimee clarified: “It’s a shop over here in the UK. Does a bit of everything. Homeware, organising, kids toys, gardening etc. Also apparently the creepiest kids colouring books!”
A third individual vented their shock at the book’s content: “What the h**l are these drawings? This colouring book looks like it came straight out of a horror movie, with THE SAME KIND of uncanny factor as Charlie the Choo-Choo. Like, the visuals are weird and unsettling, but yet it doesn’t seem like they were inherently done out of malice.”
Whilst another commenter quipped: “Adam and Eve hiding from God at the end? Diabolical.” Others, however, seemed to appreciate the book’s strange charm, expressing an eagerness to procure a copy.
“Been needing to go B&M for Voltarol but because of back pain I’ve been delaying it,” one person said. “Until now. I’m also going to buy a colouring book.” A second applauded the illustrations, adding: “I love it… for me it’s the suggestion of a story in each one. Like they were taken from actual stories but with no context at all…. bizarre s*** like whatever that is trying to escape down a manhole.”
Whilst a third person couldn’t contain their amusement, responding: “I laughed so hard. I want to see more. Makes me so happy.” Elsewhere, another sought to shed light on the mystery, offering: “I’m pretty sure the second page is les cloches volantes (the French equivalent of the Easter Bunny, which is apparently a flying bell?).”
B&M confirmed the book was from an old line from at least five years ago.