Home » TOURISM NEWS » United States, Australia, United Kingdom, and Germany Drive Tourism Growth in Hauraki Coromandel; Airlines and Hotel Chains Expand Services to Meet Demand
Published on
October 12, 2025
United States, Australia, United Kingdom, and Germany are leading the way in driving tourism growth to Hauraki Coromandel, a stunning destination in New Zealand renowned for its natural beauty and outdoor adventures. With international visitor spending soaring, these countries are fueling the region’s resurgence as a sought-after vacation spot. The increase in demand is being met by airlines like Air New Zealand and Qantas, which are expanding their services to the region, making it easier for tourists to access. Meanwhile, the hospitality sector, including major players like Accor and Scenic Hotel Group, is also growing its presence, offering a variety of accommodations that cater to both luxury seekers and budget-conscious travelers. This influx of international visitors is not only boosting the local economy but is also creating sustainable growth for the tourism sector, promising a bright future for Hauraki Coromandel.
United States, Australia, United Kingdom, and Germany as contributors to Hauraki Coromandel Growth
Hauraki Coromandel has become one of New Zealand’s fastest growing tourism regions thanks in large part to visitors from the United States, Australia, the United Kingdom and Germany. These four countries are New Zealand’s biggest source tourism markets and as a result the region has seen significant growth in the value and volume of visitors to the area. A 2025 report from Destination Hauraki Coromandel indicates a significant increase in international visitor spend, most notably a 62% increase in spend from visitors from the United States and a 39% increase in spend from Australian visitors.
Beauty spots such as Cathedral Cove and Hot Water Beach are attracting international tourists looking for Hauraki Coromandel’s adventure, relaxation and nature tourism offers. This region is the nature tourism core of New Zealand, and a large part of the world. After a tourism downturn, the region is, and will continue to receive economically and demographically positive impacts from the United States, Australia, the United Kingdom, and Germany.
Airlines and Hotels Chains Expand Service Coverage to Meet Demand
Major airline and hotel chain operators are responding to demand from these key tourism markets. Air New Zealand and Qantas have increased the frequency of their New Zealand services and flights from the United States, Australia, and the United Kingdom. For tourists headed to the Coromandel and the rest of New Zealand, these airlines have added direct flights to Auckland and other key routs, enabling travelers to visit this beautiful area of New Zealand more easily.
Air New Zealand has already earned a reputation for excellent domestic in-flight services and networks, and expanded overseas services helps international tourists uncover more of New Zealand, including hidden gems like Hauraki Coromandel. From the United States and the United Kingdom, Qantas has also increased its services making it more accessible for European and North American travelers to experience the natural wonders of the Coromandel Peninsula.
As the airline industry adjusts to an increase in demand, Accor and Scenic Hotel Group have taken the initiative in expanding the hotel industry. Accor has an established reputation in New Zealand, where he has positioned himself within all ranges of hotels from luxury to economy, allowing him to cater to both the low budget and the high budget client. In the meantime, Scenic Hotel Group offers high quality accommodation to those who appreciate comfort along with high quality landscape, with his hotels located in close proximity to the Hauraki Coromandel region, an area of major importance to the region’s tourist economy.
Flight and Access Information
Hauraki Coromandel area of New Zealand has good air access from major international airports:
- Air New Zealand has 12-13 hours direct flights every day from Los Angeles (LAX) and San Francisco (SFO) to Auckland (AKL). For UK travelers, Air New Zealand has one-stop flights through Los Angeles, Auckland, and other New Zealand airports.
- Qantas Airways has daily flights to Auckland and Sydney (SYD) and there are also flights from the East Coast of Australia. For UK travelers, thereare options with a stop in Singapore or Hong Kong.
- British Airways provides services to Auckland and provides direct flights to New Zealand’s largest city from London (LHR).
Auckland provides a two hour scenic bus ride to Hauraki Coromandel and is accessible to international visitors.
More Accommodation Options
The increasing tourism to the area is mirrored by the growing hospitality choices. Accor clientele range from those seeking luxurious hospitality to budget accommodations. A prime hotel to stay in is the Novotel Auckland Ellerslie as it offers convenient facilities to those traveling to the Coromandel region.
For those seeking a more personal experience, Scenic Hotel Group offers a combination of luxury and convenience and a range of New Zealand based hotel services. A prime hotel to stay in is Scenic Hotel Bay of Islands as it offers a stunning view of the bay and easy access to the Islands.
Economic Impact of Tourism Growth on Hauraki Coromandel
Each year, Hauraki Coromandel continues to realize the economic benefit from the growth of international tourists. In 2025, the region received $52.4 million from international tourists, with visitors from the United States and the United Kingdom covering a significant part of that amount. This growth in the economic value of international tourists received by the region generates positive impacts on local businesses in the hospitality, retail, service, and local attractions sectors.
Considering the municipality’s future planned projects in sustainable tourism, the region’s Destination Management Plan (DMP) outlines the goal of increasing visitor engagement in the off-peak season. This means that local businesses will be able to benefit economically year-round. This tourism management approach will be able to sustain the desired economic flow and reduce the degree of seasonal employment fluctuation.
Hauraki Coromandel’s Peak Season
For most tourists, the economic value the region receives from tourism is maximized in the summer months of December to February. The summer season is ideal for tourists, as Hauraki Coromandel has an abundance of beaches, hiking, and coastline to active explore. Still, more tourists may want to come in the more mild spring (September- November) or autumn (March-May) shoulder seasons, as the weather improves and the number of tourists thins.
Travelers should make advance arrangements to avoid disappointment, especially for major sites such as Cathedral Cove and Hot Water Beach, since lodgings can be fully booked beforehand, particularly during high season.
Travel Tips for the Hauraki Coromandel
- Book Flights Earlier: New Zealand has seen an increase in international demand, and so booking flights during peak season becomes such a necessity. Popular flights on Air New Zealand and Qantas go fast.
- Accommodations: Due to the increased interest in the region, make sure to secure a booking as early as possible. Accor and Scenic Hotel Group have a range of options to suit various budgets and needs.
- Local Transportation: While people renting cars are quite common, if you are not planning to drive, booking a shuttle service or using local buses are viable alternatives. Many bus services offer easy access to major attractions and organized tours.
- Local Customs: Hauraki Coromandel has a rich culture and significant Māori history. Leave no trace, respect local customs, and practice responsible tourism in order to keep this remarkable place as it is.
Must-See Attractions
- Cathedral Cove: With its amazing rock formations, this beach is considered one of New Zealand’s iconic and most photographed destinations. It can be reached by foot or by boat and is accessible by visitors year-round.
- Hot Water Beach: This is a site for one of a kind experiences. It offers visitors the opportunity to dig into the sand and create their own natural hot pool, a must do for anyone looking for something different.
- The Hauraki Rail Trail: This is the perfect location for cycling lovers, as it passes through New Zealand’s beautiful landscape. All levels of cyclists, from beginners to the most experienced, will find a route with amazing views and a memorable experience, as the route is designed for all levels.
United States, Australia, United Kingdom, and Germany are driving significant tourism growth to Hauraki Coromandel, New Zealand, as international visitors flock to experience its natural beauty. Airlines like Air New Zealand and Qantas, alongside hotel chains such as Accor and Scenic Hotel Group, are expanding services to meet the rising demand.
Wrapping Up
Due to a large and growing number of travelers from the United States, Australia, the United Kingdom, and Germany, the Hauraki Coromandel region is quickly establishing itself as one of New Zealand’s foremost destinations. Hauraki Coromandel is becoming more accessible for travelers, thanks to more frequent flights from Air New Zealand, Qantas, and other airlines, as well as a greater diversity of accommodation options from Accor and Scenic Hotel Group. The region’s natural beauty, unique cultural offerings, and myriad attractions are within easy reach. The region’s expanding tourism infrastructure is making a positive contribution to the local economy, and helping to promote economically sustainable tourism. From its stunning beaches and historic sites to its friendly service, Hauraki Coromandel will leave you with lasting memories of New Zealand.
