Alcopop Records (label)
14 October 2025 (released)
54 min
Projector come to Hallamshire Hotel, Sheffield, to showcase their live alt-rock prowess this October 14th!
PROJECTOR’s debut album ‘NOW WHEN WE TALK IT’S VIOLENCE’ moves effortlessly between artful derangement, aggression and the pop hooks that have regularly seen the band gate-crash the mainstream rock scene.
At times it’s drenched in the dark, industrial brutalism of Joy Division, at others it’s a spectacular of hyperactive, Squid-flavoured rant-pop. The album features climaxes that stagger into acid-soaked country, warped with drum machines and lush harmonies, before leaping into blisteringly paranoid Incesticide-era grunge, topped with melting Lana Del Rey-flavour choruses.
This record comes with the same attitude to recording, they have kept a firm grip over their creative output by producing and recording themselves for the last few years.
On this tour the band have played four dates in France across different venues and have ventured back to UK, firstly taking on Birmingham’s Sunflower Lounge before arriving at Sheffield’s Hallamshire Hotel.
Since 2018, Projector have stubbornly gone their own way. Bringing angular industrial drum machines to hook laden alt-rock, and lush melody to frenzied post-punk, the band have never hesitated to prioritise sonic breadth and an experimental attitude to pop.
It’s this confidence in craft that have lead them to tour Europe with rock giants Cleopatrick while simultaneously haunting the airplay of BBC Radio 6’s left field Steve Lamacq and Amy Lamé shows. The band deal in nuance of expression and the true insanity and grit of modern life, psyche and politics, although they don’t like to talk about lyrics.,
Above all, the band’s tightly wound intensity drives the album with the strange fervour of early Pixies that reflects the energy of their live show.
If you don’t manage to capture the Sheffield date, the band are also venturing to 33 Oldham Street in Manchester on 15/10, The Louisiana in Bristol on 16/10, before closing the tour in the capital city at London’s The Lower Third on 17/10.