Channel 4 has announced a new collaboration with Cancer Research UK on Cancer Detectives: Finding the Cures – a brand-funded documentary series produced out of Manchester by Dragonfly North, part of Banijay UK.
The 3×60-minute observational series, brokered by WPP’s EssenceMediacom, paints a picture of what’s happening in oncology during what’s been described as the “Golden Age of cancer research”.
Produced from Dragonfly’s Manchester base, Cancer Detectives is the latest major factual commission to come out of the city, underlining Channel 4’s ongoing investment in northern production. The series will follow leading scientists and clinicians at the forefront of cancer innovation, including Professor Sarah Blagden, who is developing a groundbreaking lung cancer prevention vaccine in what she calls a “once in a generation opportunity”; neurosurgeon and scientist Associate Professor Richard Mair, who treats patients with hard-to-treat brain cancers; and Professor Caroline Dive, who is working on blood tests to detect cancer before it shows up on a scan.
As well as following patients and families undergoing life-saving treatments, the films will also explore the personal backstories and motivations driving these world-class researchers. The partnership was brokered by media agency WPP’s EssenceMediacom, which leveraged audience insight to identify Channel 4 as the ideal platform for reaching socially conscious viewers with this programming.
Promotion for the series will begin in late November across Channel 4’s social and streaming platforms, supported by Cancer Research UK through an integrated multi-channel campaign designed to extend reach and engagement. The three self-contained films aim to deepen public understanding of cancer research, drive participation, and connect new audiences to the charity through purpose-led storytelling.
Phil Almond, Executive Director of Marketing, Fundraising & Engagement at Cancer Research UK, said: “This series offers a powerful glimpse into the future of cancer research – a future where more people live longer, better lives through earlier diagnosis and kinder, more effective treatments. It shows how breakthroughs are already changing lives and highlights the people behind them. We’re especially thankful to the scientists, clinicians and patients who shared their stories. Their openness and experiences bring home what progress really means for those affected by cancer.”
Claire Prince, Head of Branded Entertainment, Creative Futures at EssenceMediacom, added: “It shines a light on the extraordinary scientists behind breakthroughs in detection, treatment and prevention, offering audiences both insight and hope. This programme is a great example of branded entertainment and builds on themes that genuinely matter to many. It’s a powerful meeting of purpose and entertainment that we believe will be transformative for Cancer Research UK.”