Donegal XL retailers recognised at annual XL awards celebrations in Spain

Five local community retailers from Donegal were among the elite group of retailers from around the country who have been honoured for their outstanding commitment to their local communities at the annual XL Retailer Awards celebration, held in Calpe, Spain.

Hosted by BWG Foods, owners and operators of the XL Retail brand in Ireland, the XL Retail Awards are presented to XL stores that demonstrate outstanding industry excellence following a comprehensive programme of inspections and audits carried out by Ireland’s leading Retail Audit company, SMA Retail Specialists.

This year, for the first time, there was a real international flavour to the ceremony as the winners were announced at a special retailer event in Spain, with RTÉ commentator Marty Morrissey as the special Master of Ceremonies.

The Donegal based XL Retailers to receive awards were Adrian Byrne, XL Carrick, Best Use of Irish Language; Gary Moore, XL Dunfanaghy, Best Use of Marketing and Best Forecourt Newcomer Large; Niall Callaghan, XL Letterkenny, Best National Lottery
and Nicola Martin, XL Donegal Town, Best High Street Store.

Paul Bealin, Cash and Carry Sales Director, BWG Foods, said: “XL retailers strive for excellence in every aspect of their service to their shoppers and the local communities in which they are embedded. In meeting the exacting standards of the independent SMA Audit, our retailers have illustrated their commitment to being industry leaders in the retail sector and their focus on exceeding customer expectations. I congratulate all our Donegal based XL retailers on their outstanding achievements.”

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Donegal XL retailers recognised at annual XL awards celebrations in Spain

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