Weitz, who joined the TOUR in August 2024, will continue to report to Rolapp and take on leadership of all content creation and production, as well as analytics, research and technology to further increase focus on fan engagement and brand building. In his expanded role, Weitz will lead an integrated PGA TOUR Studios team that is responsible for social, digital, original and studio content, live remote production, digital platforms, broadcast technologies, golf technologies, data science and technology solutions. In addition, Weitz will continue to build out investor relations and assume responsibility for board administration.
