By
DPA
Published
October 21, 2025
After a surprisingly strong summer season, sporting goods manufacturer Adidas has become more optimistic about 2025. Operating profit is now expected to reach around 2 billion euros, up from a previous range of 1.7 to 1.8 billion euros, the DAX-listed company said in a surprise announcement on Tuesday evening in Herzogenaurach.
Reuters
Adidas cited strong business performance and successful measures to mitigate the additional costs arising from tariffs imposed by the United States.
Adidas now expects full-year sales to increase by nine per cent on a currency-adjusted basis. Previously, management had forecast growth in the high single-digit percentage range. The news was well received by financial markets that evening: in after-hours trading on the Tradegate platform, Adidas shares rose by just under two per cent compared with the Xetra closing price.
In the third quarter, currency-adjusted sales rose by 8 per cent to just over 6.6 billion euros. The 2024 figures still included sales of items from the discontinued Yeezy brand. The Adidas brand itself grew by twelve per cent.
Operating profit increased from 598 million euros to 736 million euros.
Adidas intends to publish its final quarterly figures as planned on 29 October.
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